{"id":12422,"date":"2026-03-26T08:30:57","date_gmt":"2026-03-26T12:30:57","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12422"},"modified":"2026-03-26T08:30:57","modified_gmt":"2026-03-26T12:30:57","slug":"blurr-bureau-helps-pasta-brand-nuda-leans-into-quiet-luxury","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12422","title":{"rendered":"Blurr Bureau Helps Pasta Brand Nuda Leans Into Quiet Luxury"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I don\u2019t think I\u2019ve ever looked at a pasta box and given it a \u201cquiet luxury\u201d label, but for Nuda, <a href=\"https:\/\/blurrbureau.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blurr Bureau<\/a> strips everything back to create a design that feels refined. The typography leads with a flowing script for the brand name, contrasted by sans-serif details.<\/p>\n<p>The color palette moves through deep charcoals, warm neutrals, and muted tones, while a small window reveals the pasta inside, acting as the only \u201cillustration\u201d and reinforcing the idea of transparency. This approach avoids the usual cues of health food packaging and instead leans into contemporary luxury trends seen across beauty and fashion. Its confidence in doing less feels genuinely new.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/blurr-bureau-helps-pasta-brand-nuda-leans-into-quiet-luxury\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don\u2019t think I\u2019ve ever looked at a pasta box and given it a \u201cquiet luxury\u201d label, but for Nuda, Blurr Bureau strips everything back to create a design that feels refined. The typography leads with a flowing script for the brand name, contrasted by sans-serif details. The color palette moves through deep charcoals, warm [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4547,3079,4548,4549,3003,3640,4550,3110,3246,4551,4552,4553,4498,4554,3417],"class_list":["post-12422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-almond-pasta","tag-blurr-bureau","tag-clean-design","tag-contemporary-branding","tag-food-packaging-design","tag-functional-food-branding","tag-luxury-food-design","tag-minimalist-packaging","tag-modern-packaging-design","tag-nuda-pasta","tag-pasta-branding","tag-premium-food-branding","tag-product-design","tag-shelf-design","tag-typography-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12422"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12423"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}