{"id":12448,"date":"2026-03-27T08:58:16","date_gmt":"2026-03-27T12:58:16","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12448"},"modified":"2026-03-27T08:58:16","modified_gmt":"2026-03-27T12:58:16","slug":"alix-earle-steps-into-the-skincare-space-with-a-product-line-that-celebrates-imperfections","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12448","title":{"rendered":"Alix Earle Steps into the Skincare Space with a Product Line that Celebrates Imperfections"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The titan of cosmetics branding, <a href=\"https:\/\/establishednyc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Established NYC<\/a>, is at it again, this time with influencer and model <a href=\"https:\/\/www.instagram.com\/alixearle\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alix Earle<\/a>. <\/p>\n<p>Together, they\u2019ve just launched <a href=\"https:\/\/realeactives.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reale Actives<\/a>, a skincare line born out of Earle\u2019s own journey with acne. Famous for her \u201cget ready with me\u201d videos, Earle is moving from in front of the ring light and into the skincare game with a four-product range hitting shelves on March 31.<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/alix-earle-steps-into-the-skincare-space-with-a-product-line-that-celebrates-imperfections\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The titan of cosmetics branding, Established NYC, is at it again, this time with influencer and model Alix Earle. Together, they\u2019ve just launched Reale Actives, a skincare line born out of Earle\u2019s own journey with acne. Famous for her \u201cget ready with me\u201d videos, Earle is moving from in front of the ring light and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4581,4582,4583,4584,3054,4585,4586,4587,3480,3076,4588,1086,4589],"class_list":["post-12448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-alix-earle","tag-beauty-trends-2026","tag-branding-identity","tag-clean-beauty","tag-cosmetic-branding","tag-dermatological-design","tag-established","tag-influencer-brands","tag-minimalist-design","tag-product-launch","tag-reale-actives","tag-skincare","tag-skincare-packaging-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12448"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12449"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}