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Amcor<\/a>, a global leader in developing and producing responsible packaging solutions, is supplying French hair care specialist Lux\u00e9ol with a tailored version of its Prima jar for Lux\u00e9ol\u2019s award winning curl mask. The result is a high-quality pack that delivers eye-catching aesthetics with individualized branding, as well as improved sustainability through the inclusion of post-consumer recycled (PCR) material.<\/p>\n The Prima jar was designed to offer beautiful styling for personal care applications. For Lux\u00e9ol, Amcor<\/a> has developed a bespoke lid for the jar, featuring the brand\u2019s distinctive pink coloring together with Lux\u00e9ol\u2019s name embossed on the top. Combined with the translucent outer jar, this creates excellent on-shelf appeal.<\/p>\n Equally important for Lux\u00e9ol, which places social and environmental responsibility at the heart of its development work, the Prima lid and inner jar are manufactured in PCR polypropylene (PP) using Amcor\u2019s proprietary CleanStream\u00ae technology. This produces high-quality recycled polymer that is suitable for contact sensitive applications, such as in the personal care<\/a> sector.<\/p>\n In addition, because the jar is manufactured entirely in PP, it is recycle-ready and can be recycled where the appropriate recycling infrastructure is in place.<\/p>\n The jar is being produced at Amcor\u2019s factory in Belignat, France, providing a localized service that supports Lux\u00e9ol\u2019s commitment to the effective management of its carbon footprint.<\/p>\n \u201cPackaging is an important part of our promise to focus on responsible innovation and sourcing in our development of high-performance beauty products,\u201d said Hamza El Mastassy of Lux\u00e9ol. \u201cAesthetics are a core part of our brand offering and by partnering with Amcor, we have achieved a beautiful new pack that has over 50% PCR content and can also be recycled.\u201d<\/p>\n \u201cAt Amcor we understand the need to develop more sustainable packs for the beauty sector while retaining the premium style and looks that many consumers expect,\u201d said Marine Sueur, regional sales director, Amcor Rigids Packaging Solutions International. \u201cFor Lux\u00e9ol, our ability to customize a standard offering has delivered a solution that supports the company\u2019s premium positioning, strong branding and sustainability<\/a> commitments.\u201d<\/p>\n<\/div>\n