{"id":12542,"date":"2026-04-01T04:40:00","date_gmt":"2026-04-01T08:40:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12542"},"modified":"2026-04-01T04:40:00","modified_gmt":"2026-04-01T08:40:00","slug":"center-leads-a-strategic-identity-refresh-for-quip","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12542","title":{"rendered":"Center Leads a Strategic Identity\u00a0Refresh\u00a0for\u00a0Quip"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Quip unveils a new identity system ten years after its launch.<\/li>\n<li>Following Quip\u2019s launch, Center, along with Thomas Pokorn and Burn Type, builds on Gin Lane\u2019s original visual identity, introducing a more flexible and expressive system.<\/li>\n<\/ul>\n<p>If you listened to podcasts a decade ago, you might remember Quip\u2019s electric toothbrushes promoted by your favorite hosts. The oral care brand quickly grew. It expanded its range to include other dental care products like flossers, making the leap from DTC to retail distribution in stores like Target.<\/p>\n<p>Despite this growth, the branding hasn\u2019t kept pace with Quip\u2019s success over the last ten years. As a result, the company turned to the creative agency\u00a0<a href=\"https:\/\/center.design\/\">Center<\/a>\u00a0to update its identity. The resulting flexible and expressive system is the product of collaboration with\u00a0<a href=\"https:\/\/thomaspokorn.com\/\">Thomas Pokorn<\/a>\u00a0on copy and strategy, and\u00a0<a href=\"https:\/\/burntype.com\/\">Burn Type<\/a>\u00a0on typography, building on Gin Lane\u2019s original branding (now Pattern Brands).<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/center-leads-a-strategic-identity-refresh-for-quip\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quip unveils a new identity system ten years after its launch. Following Quip\u2019s launch, Center, along with Thomas Pokorn and Burn Type, builds on Gin Lane\u2019s original visual identity, introducing a more flexible and expressive system. If you listened to podcasts a decade ago, you might remember Quip\u2019s electric toothbrushes promoted by your favorite hosts. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4721,4722,2949,85,4723,4724,4725,4726,2191,4727,2523,4728,4729,1052,4498,4730,4731,346,3452,4732,429,2961],"class_list":["post-12542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-alex-center","tag-brand-evolution","tag-brand-refresh","tag-branding","tag-burn-type","tag-category-disruptor","tag-center","tag-dental-care","tag-dtc","tag-gin-lane","tag-graphic-design","tag-identity-system","tag-oral-care","tag-packaging-design","tag-product-design","tag-quip","tag-quip-sans","tag-retail","tag-the-dieline","tag-thomas-pokorn","tag-typography","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12542"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12543"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}