{"id":12554,"date":"2026-04-02T06:07:46","date_gmt":"2026-04-02T10:07:46","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12554"},"modified":"2026-04-02T06:07:46","modified_gmt":"2026-04-02T10:07:46","slug":"reckitt-shifts-finish-tablet-packs-to-paper-in-australia","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12554","title":{"rendered":"Reckitt shifts Finish tablet packs to paper in Australia"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2026\/04\/finish-shutterstock_2022720023-770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2026\/04\/finish-shutterstock_2022720023-940x528.jpg\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">The updated packs began appearing from mid-March in major national grocery chains. Credit: InFocus.ee \/ Shutterstock.com.<\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">Reckitt has started replacing some of its plastic-heavy packaging for Finish thermoformed dishwashing tablets in Australia with a largely paper-based alternative that can be recycled at kerbside.<\/p>\n<p>The new pack was developed over four years with packaging supplier Mondi and consists of 75% paper. The pack aims to substitute existing formats that rely more heavily on plastic.<\/p>\n<div class=\"in-article-premium-insights mobile-useragent-scalar\">\n<section class=\"gms-b2b-marketing\">\n<figure><img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg\" alt=\"\"\/><\/figure>\n<h4> Discover B2B Marketing That Performs <\/h4>\n<p>\n\t\t\t\t\t\tCombine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.\n\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/www.globaldatamarketingsolutions.com\/\" class=\"gms-find-out-more\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t\tFind out more <span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"9\" viewbox=\"0 0 13 9\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.685 4.5548L1.25586 4.5548L11.685 4.5548Z\" fill=\"white\"\/><path d=\"M11.685 4.5548L1.25586 4.5548\" stroke=\"white\" stroke-width=\"1.03145\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M7.85693 0.918855L11.9827 4.5731L7.85693 8.33789\" stroke=\"white\" stroke-width=\"1.03145\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/a><\/p>\n<\/section>\n<\/div>\n<p>Reckitt states that this change could reduce up to 48 tonnes of plastic from its annual tablet packaging volumes, an amount it compares to more than 1.8 million plastic water bottles.<\/p>\n<p>The format will be introduced on selected stock-keeping units, with the company expecting that roughly half of the Finish tablet packs sold in Australia will move to the paper-based option.<\/p>\n<p>The updated packs began appearing last month in major national grocery chains.<\/p>\n<p>Reckitt R&amp;D packaging innovation manager Malgorzata Herman said: \u201cWe are immensely proud of what this innovation represents \u2013 not just for Finish, but for the entire home care category.<\/p>\n<p>\u201cDespite the many scientific and technical challenges we encountered, our teams remained committed. Today, we deliver a paper-based solution that protects the product, protects performance, and supports consumers in making more sustainable choices. This is a true testament to perseverance, partnership, and our commitment to driving meaningful environmental progress.\u201d<\/p>\n<p>Reckitt Australia sustainability head Laurie Ferland-Caouette commented: \u201cReducing plastic and improving recyclability is a key focus for Reckitt. <\/p>\n<p>\u201cThis launch represents a real step forward for the entire home care category in Australia, as we transition some of our top-selling Finish packs to our new kerbside recyclable paper-based packaging. We anticipate 1-in-2 Finish tablet packs sold will now be on our paper-based packaging range, making it easier for Australians to make a more sustainable choice as part of their everyday routines.\u201d<\/p>\n<p><!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"grid-x gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"cell large-9 gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<p><h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<h3 class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<footer class=\"article-footer\">\n                                <!-- article-actions start --><\/p>\n<p><!-- .gdm-article-actions -->                                <!-- article-actions end --><br \/>\n                            <\/footer>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packaging-gateway.com\/news\/finish-paper-packs-reckitt-australia\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The updated packs began appearing from mid-March in major national grocery chains. Credit: InFocus.ee \/ Shutterstock.com. Reckitt has started replacing some of its plastic-heavy packaging for Finish thermoformed dishwashing tablets in Australia with a largely paper-based alternative that can be recycled at kerbside. The new pack was developed over four years with packaging supplier Mondi [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-12554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12554"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12555"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}