{"id":12564,"date":"2026-04-02T13:39:57","date_gmt":"2026-04-02T17:39:57","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12564"},"modified":"2026-04-02T13:39:57","modified_gmt":"2026-04-02T17:39:57","slug":"bust-out-the-salsa-and-guacamole-tostitos-just-got-a-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12564","title":{"rendered":"Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>PepsiCo Foods has unveiled an update to tortilla chip brand Tostitos, courtesy of the company\u2019s in-house design team.<\/li>\n<li>Tostitos\u2019 update follows an update to PepsiCo stablemate Lay\u2019s potato chips, and follows a similar \u201cfield to bag\u201d strategy.<\/li>\n<\/ul>\n<p>PepsiCo Foods\u2019 tortilla chip brand Tostitos has announced a brand refresh. The new look follows recent updates to other snack brands in the PepsiCo portfolio, such as Lay\u2019s potato chips.<\/p>\n<p>Tostitos refresh, from the development of the brand system to the final design, was done by PepsiCo\u2019s in-house global design\u00a0<a href=\"https:\/\/design.pepsico.com\/\">shop<\/a>.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/bust-out-the-salsa-and-guacamole-tostitos-just-got-a-brand-refresh\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo Foods has unveiled an update to tortilla chip brand Tostitos, courtesy of the company\u2019s in-house design team. Tostitos\u2019 update follows an update to PepsiCo stablemate Lay\u2019s potato chips, and follows a similar \u201cfield to bag\u201d strategy. PepsiCo Foods\u2019 tortilla chip brand Tostitos has announced a brand refresh. The new look follows recent updates to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2949,85,2822,3069,281,2523,3448,3479,3025,1052,958,3076,4765,4766,4767,2961],"class_list":["post-12564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-refresh","tag-branding","tag-cpg-news","tag-design-trends","tag-food-packaging","tag-graphic-design","tag-in-house-design","tag-logo-design","tag-marketing-strategy","tag-packaging-design","tag-pepsico","tag-product-launch","tag-snack-food","tag-tortilla-chips","tag-tostitos","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12564"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12565"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}