{"id":1259,"date":"2024-07-30T23:03:00","date_gmt":"2024-07-31T03:03:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1259"},"modified":"2024-07-30T23:03:00","modified_gmt":"2024-07-31T03:03:00","slug":"uncrustables-aka-everyones-favorite-snack-just-got-a-brand-refresh-from-soulsight","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1259","title":{"rendered":"Uncrustables, AKA Everyone\u2019s Favorite Snack, Just Got a Brand Refresh From Soulsight"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I have to admit that I never got on the Uncrustables hype train. I get it; there\u2019s little not to love about the sandwich-ish (empanada?) snack. Uncrustables are convenient, ready to eat after a proper thaw, and obviously tasty. And, at least for Americans, peanut butter and jelly (jam?) sandwiches are S-tier comfort food.<\/p>\n<p>And the people are catching on. The J.M. Smucker-owned product recently got a boost in its already high snack regard thanks to high-profile NFL fans like the Baltimore Ravens, who eat\u00a0<a target=\"_blank\" href=\"https:\/\/www.thebaltimorebanner.com\/sports\/ravens-nfl\/ravens-players-favorite-snacks-sarah-snyder-nutritionist-F5NGYUFQQVBSLPOVZ53IK26TJ4\/\" rel=\"noreferrer noopener\">7,500<\/a>\u00a0of them a season. Uncrustables further capitalized on its popularity amongst football players through a promotional\u00a0<a target=\"_blank\" href=\"https:\/\/www.fastcompany.com\/91077676\/uncrustables-billion-sales-inside-j-m-smucker-peanut-butter-jelly-travis-jason-kelce\" rel=\"noreferrer noopener\">sponsorship<\/a>\u00a0with the Kelce brothers\u2019 podcast.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/uncrustables-aka-everyones-favorite-snack-just-got-a-brand-refresh-from-soulsight\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have to admit that I never got on the Uncrustables hype train. I get it; there\u2019s little not to love about the sandwich-ish (empanada?) snack. Uncrustables are convenient, ready to eat after a proper thaw, and obviously tasty. And, at least for Americans, peanut butter and jelly (jam?) sandwiches are S-tier comfort food. And [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1259"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1260"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}