{"id":12597,"date":"2026-04-06T06:22:56","date_gmt":"2026-04-06T10:22:56","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12597"},"modified":"2026-04-06T06:22:56","modified_gmt":"2026-04-06T10:22:56","slug":"norteno-brings-warmth-into-the-frozen-section-with-inviting-taquitos-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12597","title":{"rendered":"Norte\u00f1o Brings Warmth into the Frozen Section With Inviting Taquitos Packaging"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Mexican food band Norte\u00f1o looks to Design Happy for taquitos packaging that draws cultural design elements from domestic Mexican spaces <\/li>\n<li>A sense of welcoming and warmth is baked into the system that feels culturally resonant and inviting for all to come inside<\/li>\n<\/ul>\n<p>Even the frozen food aisle could use a little warmth.<\/p>\n<p>Mexican food brand Norte\u00f1o needed packaging designed for their taquitos that was about much more than the food itself. To bring Norte\u00f1o\u2019s taquitos to life, Design Happy looked beyond clich\u00e9d icons and tropes and built a system inspired by abstract allusions to the home.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/norteno-taquitos-packaging\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mexican food band Norte\u00f1o looks to Design Happy for taquitos packaging that draws cultural design elements from domestic Mexican spaces A sense of welcoming and warmth is baked into the system that feels culturally resonant and inviting for all to come inside Even the frozen food aisle could use a little warmth. Mexican food brand [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4812,4149,4813,4814,2062,4815,3463,4816,4817,4705,4818,2961],"class_list":["post-12597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-mark","tag-cpg-design","tag-cultural-representation","tag-design-happy","tag-frozen-food-packaging","tag-mexican-cuisine","tag-modern-mexican-design","tag-norteno","tag-retail-branding","tag-storytelling-in-design","tag-taquitos","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12597"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12598"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}