{"id":12617,"date":"2026-04-07T07:31:57","date_gmt":"2026-04-07T11:31:57","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12617"},"modified":"2026-04-07T07:31:57","modified_gmt":"2026-04-07T11:31:57","slug":"weirdo-snacks-illustrates-flavor-with-cartoon-hijinx","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12617","title":{"rendered":"Weirdo Snacks Illustrates Flavor With Cartoon Hijinx"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>WEIRDO Snacks by MABA takes a playful, personality forward approach that transforms each flavor into a distinct and memorable identity.<\/li>\n<li>Character driven snack design with expressive typography and vibrant color palettes tailored for Gen Z.<\/li>\n<\/ul>\n<p>We can thank Gen Z humor for branding becoming more personality-driven.\u00a0<\/p>\n<p>This design leans all the way in, with a playful exaggeration that refuses to blend in. For Weirdo Snacks, <a href=\"https:\/\/estudiomaba.com\" target=\"_blank\" rel=\"noreferrer noopener\">MABA<\/a> built a vibrant visual universe where each flavor becomes a character, illustrated with a mix of cartoon surrealism and glossy rendering. The typography is chunky and expressive, with softened curves and exaggerated forms that echo the brand\u2019s irreverent tone while remaining highly legible across the range. This design fully commits to character, turning each pack into a personality-driven moment that invites curiosity, all in step with how a new generation wants to snack.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/weirdo-snacks-illustrates-flavor-with-cartoon-hijinx\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEIRDO Snacks by MABA takes a playful, personality forward approach that transforms each flavor into a distinct and memorable identity. Character driven snack design with expressive typography and vibrant color palettes tailored for Gen Z. We can thank Gen Z humor for branding becoming more personality-driven.\u00a0 This design leans all the way in, with a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4845,4605,3930,4846,4847,4848,4849,3563,4850,4851],"class_list":["post-12617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-character-design-packaging","tag-colorful-packaging","tag-gen-z-branding","tag-maba-design","tag-modern-snack-branding","tag-playful-packaging-design","tag-snack-packaging-design","tag-typography-driven-design","tag-weirdo-snacks","tag-youth-culture-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12617"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12618"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}