{"id":12625,"date":"2026-04-07T08:46:39","date_gmt":"2026-04-07T12:46:39","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12625"},"modified":"2026-04-07T08:46:39","modified_gmt":"2026-04-07T12:46:39","slug":"grit-dials-up-a-refresh-for-goose-islands-312-beer","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12625","title":{"rendered":"GRIT Dials Up A Refresh For Goose Island\u2019s 312 Beer"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Goose Island unveils a new look for its 312 beer, designed by GRIT.<\/li>\n<li>The refresh comes ahead of \u201c312 Day,\u201d the unofficial Chicago holiday named after the city\u2019s original telephone area code.<\/li>\n<\/ul>\n<p>Sometimes a telephone area code becomes synonymous with the region it serves, like 212 for New York City, 213 for Los Angeles, or San Francisco\u2019s 415.<\/p>\n<p>Downtown Chicago\u2019s area code is 312, but it\u2019s also the name of one of\u00a0<a href=\"https:\/\/www.gooseisland.com\/\">Goose Island Beer<\/a>\u2019s most approachable-tasting brews. To commemorate \u201c312\u201d Day, Goose Island has refreshed its lager named after Chicago\u2019s original area code. The holiday, celebrating all things Chicago on March 12th, was started by Goose Island employees 12 years ago and has since been recognized officially by the city, according to the brand.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/grit-dials-up-a-refresh-for-goose-islands-312-beer\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goose Island unveils a new look for its 312 beer, designed by GRIT. The refresh comes ahead of \u201c312 Day,\u201d the unofficial Chicago holiday named after the city\u2019s original telephone area code. Sometimes a telephone area code becomes synonymous with the region it serves, like 212 for New York City, 213 for Los Angeles, or [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4865,4866,4867,4868,3289,4869,4870,1326,4871,2523,4872,3479,3110,1619,429,4873],"class_list":["post-12625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-312-area-code","tag-312-beer","tag-312-day","tag-beer-marketing","tag-beverage-branding","tag-branding-refresh","tag-chicago","tag-craft-beer","tag-gemini-said-goose-island","tag-graphic-design","tag-grit-design","tag-logo-design","tag-minimalist-packaging","tag-package-design","tag-typography","tag-windy-city"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12625"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12626"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}