{"id":12627,"date":"2026-04-07T11:17:16","date_gmt":"2026-04-07T15:17:16","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12627"},"modified":"2026-04-07T11:17:16","modified_gmt":"2026-04-07T15:17:16","slug":"coca-cola-revives-hilltop-commercial-and-releases-limited-edition-america250-cans","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12627","title":{"rendered":"Coca-Cola Revives \u2018Hilltop\u2019 Commercial and Releases Limited-Edition America250 Cans"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Coca-Cola partners with the America250 Commission for a 2026 nationwide campaign featuring a gospel-inspired \u201cHilltop\u201d commercial remake titled \u201cDrink in America,\u201d produced by WPP Open X and Ogilvy.<\/li>\n<li>The brand is launching 52 limited-edition mini-cans representing all 50 U.S. states, plus D.C. and Puerto Rico, utilizing state-specific iconography to drive consumer collectibility and digital engagement.<\/li>\n<\/ul>\n<p>When Coca-Cola unleashed the infamous McCann-Erickson Hilltop commercial in 1971, the United States was staring down protests over the Vietnam War, social upheaval, inflation, high unemployment, and a general distrust of the federal government. The song was not only a cultural moment and a hit, but it was an earnest call for unity (what can\u2019t Don Draper do!).<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/coca-cola-revives-hilltop-commercial-and-releases-limited-edition-america250-cans\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola partners with the America250 Commission for a 2026 nationwide campaign featuring a gospel-inspired \u201cHilltop\u201d commercial remake titled \u201cDrink in America,\u201d produced by WPP Open X and Ogilvy. The brand is launching 52 limited-edition mini-cans representing all 50 U.S. states, plus D.C. and Puerto Rico, utilizing state-specific iconography to drive consumer collectibility and digital engagement. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4874,4875,98,608,643,4876,2951,4877,570,3025,3449,4878,1052,4879,4880],"class_list":["post-12627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-america250","tag-americana","tag-beverage-packaging","tag-brand-identity","tag-coca-cola","tag-collectible-packaging","tag-dieline","tag-hilltop-commercial","tag-limited-edition","tag-marketing-strategy","tag-minimalism","tag-ogilvy","tag-packaging-design","tag-vml","tag-wpp-open-x"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12627"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12628"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}