{"id":12641,"date":"2026-04-08T08:55:47","date_gmt":"2026-04-08T12:55:47","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12641"},"modified":"2026-04-08T08:55:47","modified_gmt":"2026-04-08T12:55:47","slug":"bold-athletic-type-brings-waterbirds-rtd-cocktails-to-life","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12641","title":{"rendered":"Bold, Athletic Type Brings Waterbird\u2019s RTD Cocktails to Life"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Tavern\u2019s design for \u00a0Waterbird\u00a0uses bold typography and vibrant colors to create a confident, modern RTD cocktail identity inspired by mid-century Americana.<\/li>\n<li>Oversized type and high-impact color palettes drive flavor differentiation, striking a balance between simplicity and standout shelf presence.<\/li>\n<\/ul>\n<p>RTD cocktails often lean into either ultra minimal or overly illustrative styles, but this design lands in a sweet spot that taps into the resurgence of punchy, typographic branding. <\/p>\n<p>For Waterbird, <a href=\"https:\/\/tavern.agency\" target=\"_blank\" rel=\"noreferrer noopener\">Tavern Agency<\/a> built a system that draws on mid-century beverage graphics and roadside Americana while sharpening them through a modern lens. The typography is oversized, making product names the primary visual driver, but color does much of the storytelling, too, with each flavor expressed through high-impact combinations. <\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/bold-typography-rtd-cocktail-packaging-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tavern\u2019s design for \u00a0Waterbird\u00a0uses bold typography and vibrant colors to create a confident, modern RTD cocktail identity inspired by mid-century Americana. Oversized type and high-impact color palettes drive flavor differentiation, striking a balance between simplicity and standout shelf presence. RTD cocktails often lean into either ultra minimal or overly illustrative styles, but this design lands [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4542,3289,98,4674,608,512,2523,4883,3937,1052,4304,4884,4885],"class_list":["post-12641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-americana-design","tag-beverage-branding","tag-beverage-packaging","tag-bold-typography","tag-brand-identity","tag-color-theory","tag-graphic-design","tag-mid-century-design","tag-modern-packaging","tag-packaging-design","tag-ready-to-drink-cocktails","tag-rtd-cocktails","tag-typographic-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12641"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12642"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}