{"id":12673,"date":"2026-04-09T09:09:13","date_gmt":"2026-04-09T13:09:13","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12673"},"modified":"2026-04-09T09:09:13","modified_gmt":"2026-04-09T13:09:13","slug":"gravita-pours-out-a-clean-typographic-approach-with-lan-wines-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12673","title":{"rendered":"Gravita Pours Out a Clean Typographic Approach With Lan Wines Refresh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I\u2019m all about design that sheds visual clutter in favor of sharper, more confident identities, and this before and after transformation captures that shift perfectly.\u00a0<\/p>\n<p>For Bodegas Lan, GRAVITA moves away from the previous, dense label layouts toward something more focused. A single, enlarged \u201cLan\u201d becomes the defining feature across the range. Color plays a more intentional role in the updated system, with each varietal expressed through clean, contemporary tones that bring clarity and cohesion to the lineup. <\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/gravita-pours-out-a-clean-typographic-approach-with-lan-wines-refresh\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m all about design that sheds visual clutter in favor of sharper, more confident identities, and this before and after transformation captures that shift perfectly.\u00a0 For Bodegas Lan, GRAVITA moves away from the previous, dense label layouts toward something more focused. A single, enlarged \u201cLan\u201d becomes the defining feature across the range. Color plays a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4928,4929,4930,4114,4931,450,4932,3563,3388],"class_list":["post-12673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-before-and-after-design","tag-bodegas-lan","tag-gravita-design","tag-minimalist-wine-label","tag-modern-wine-branding","tag-packaging-redesign","tag-rioja-wine-branding","tag-typography-driven-design","tag-wine-packaging-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12673"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12674"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}