{"id":12695,"date":"2026-04-09T08:58:52","date_gmt":"2026-04-09T12:58:52","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12695"},"modified":"2026-04-09T08:58:52","modified_gmt":"2026-04-09T12:58:52","slug":"jkrs-refresh-for-bar-keepers-friend-adds-some-much-needed-shimmer-and-shine","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12695","title":{"rendered":"JKR\u2019s Refresh For Bar Keeper\u2019s Friend Adds Some Much-Needed Shimmer and Shine"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Bar Keeper\u2019s Friend partnered with design agency JKR to execute a thoughtful brand refresh that elevates the 144-year-old heritage brand and shifts the product\u2019s positioning from a \u201ctough-job\u201d specialty cleaner to an everyday household staple, utilizing a refined visual identity that balances its utilitarian roots with a contemporary, premium look.<\/li>\n<li>The redesign retains the signature gold metallic can while introducing sophisticated \u201cbefore-and-after\u201d illustrations and a modernized logo. Key design details include smoothed-out typography and a new \u201csparkle apostrophe\u201d star, reinforcing the brand\u2019s efficacy and \u201ccountertop jewelry\u201d appeal.<\/li>\n<\/ul>\n<p>It may be called\u00a0<a href=\"https:\/\/barkeepersfriend.com\/\">Bar Keeper\u2019s Friend<\/a>, but since its launch in 1882, consumers have found uses for the scouring powder beyond bars and kitchens. The cleaning brand\u2019s many products are useful throughout the home, as they can safely clean nearly any surface. It\u2019s one of those utilitarian household staples that has proven so effective that it\u2019s built a loyal customer base.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/jkrs-refresh-for-bar-keepers-friend-adds-some-much-needed-shimmer-and-shine\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bar Keeper\u2019s Friend partnered with design agency JKR to execute a thoughtful brand refresh that elevates the 144-year-old heritage brand and shifts the product\u2019s positioning from a \u201ctough-job\u201d specialty cleaner to an everyday household staple, utilizing a refined visual identity that balances its utilitarian roots with a contemporary, premium look. The redesign retains the signature [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2949,3052,2214,859,2951,4925,2523,4926,4927,1903,3593,4497,1052,1739,2961],"class_list":["post-12695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-refresh","tag-brand-strategy","tag-cleaning-products","tag-consumer-goods","tag-dieline","tag-gemini-said-bar-keepers-friend","tag-graphic-design","tag-heritage-brands","tag-household-staples","tag-jkr","tag-logo-redesign","tag-modern-branding","tag-packaging-design","tag-premium-packaging","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12695"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12672"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}