{"id":12718,"date":"2026-04-13T03:04:54","date_gmt":"2026-04-13T07:04:54","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12718"},"modified":"2026-04-13T03:04:54","modified_gmt":"2026-04-13T07:04:54","slug":"eu-sets-50-empty-space-cap-for-e-commerce-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12718","title":{"rendered":"EU sets 50% empty space cap for e-commerce packaging"},"content":{"rendered":"


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E-commerce transport packaging is limited to a maximum of 40% empty space, forcing a reduction in oversized boxes. \/ Credit: QINQIE99 via Shutterstock<\/figcaption><\/figure>\n<\/p><\/div>\n

The European Union\u2019s Packaging and Packaging Waste Regulation (PPWR) is set to reshape e-commerce packaging practices, introducing a maximum empty space limit aimed at reducing packaging waste and transport emissions across the supply chain.<\/p>\n

Under the new EU packaging regulation, companies involved in e-commerce, logistics and distribution will need to ensure that no more than 50% of a package\u2019s internal volume is empty space by 1 January 2030.<\/p>\n

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The measure forms part of broader efforts to improve packaging sustainability and reduce unnecessary material use in online retail.<\/p>\n

Early discussions around the PPWR included a stricter 40% threshold, a figure still widely referenced in industry debate. However, the final framework centres on a 50% cap, with implementation beginning in August 2026.<\/p>\n

Empty space rules defined<\/h2>\n

The regulation introduces a clear definition of \u201cempty space\u201d in e-commerce packaging. It includes any unoccupied volume inside a package, including filler materials such as air cushions, bubble wrap, foam and paper padding.<\/p>\n

This means common void-fill solutions will be treated as empty space rather than protective material. As a result, oversized boxes filled with air pillows or paper will no longer meet compliance standards.<\/p>\n

The PPWR also targets packaging designs that create a misleading impression of volume. Double walls, false bottoms and similar structures are restricted. The aim is to prevent what regulators describe as packaging that \u201cgives a false impression of volume\u201d.<\/p>\n

The European Commission is expected to publish harmonised methods for calculating empty space ratios by February 2028, providing a standard approach for compliance across EU markets.<\/p>\n

Impact on e-commerce packaging operations<\/h2>\n

The new packaging waste regulation applies to a wide range of economic operators, including online retailers, fulfilment centres and logistics providers handling transport packaging.<\/p>\n

For many businesses, the rules will require a shift towards right-sized packaging. Technologies such as 3D scanning and automated box-making systems are expected to play a growing role in matching packaging size to product dimensions.<\/p>\n

The restriction on empty space is likely to reduce reliance on traditional void-fill materials. Companies will need to redesign packaging processes to minimise unused volume rather than compensate for it with fillers.<\/p>\n

Industry analysts note that while initial investment may be required, right-sizing can lower shipping costs by reducing dimensional weight. It can also cut material use, supporting both cost efficiency and sustainability targets.<\/p>\n

Timeline and exemptions<\/h2>\n

The PPWR will apply from 12 August 2026, marking the start of a transition period for businesses to adapt their packaging systems. Full enforcement of the 50% empty space limit is scheduled for 2030.<\/p>\n

Some exemptions are \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u044b within the regulation. Packaging may exceed the empty space threshold where additional volume is necessary to protect goods during transport. Certain designs linked to legally protected trademarks or product-specific requirements may also be excluded if registered before the rules take effect.<\/p>\n

The regulation builds on the existing EU Packaging and Packaging Waste Directive, tightening controls on over-packaging in response to the growth of e-commerce and rising packaging waste volumes.<\/p>\n

For the global packaging industry, the PPWR introduces a clear signal: reducing empty space in e-commerce packaging is moving from voluntary best practice to regulatory requirement.<\/p>\n

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