{"id":12728,"date":"2026-04-13T08:44:25","date_gmt":"2026-04-13T12:44:25","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12728"},"modified":"2026-04-13T08:44:25","modified_gmt":"2026-04-13T12:44:25","slug":"the-bears-swedish-lager-is-built-around-swedes-signature-swenglish","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12728","title":{"rendered":"The Bear\u2019s Swedish Lager Is Built Around Swedes\u2019 Signature Swenglish"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Swedish brewery \u00c5bro Bryggeri has teamed up with Pond Design on a humorous beer called The Bear that leans into the \u201cSwenglish\u201d accent<\/li>\n<li>The budget beer embraces the beloved quirks of Sweden\u2019s English accent to stand out<\/li>\n<\/ul>\n<p>If you\u2019ve ever met a Swede, you know they\u2019re a funny people. Dry wit is baked into Swedish culture, so it\u2019s no surprise a Swedish beer brand would lean on humor in its identity. <\/p>\n<p>The Bear is a budget beer from the Swedish brewery <a href=\"https:\/\/www.abro.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c5bro Bryggeri<\/a> that pokes fun at the Swedish English accent, which pronounces the word \u201cbeer\u201d in such a way that sounds more like \u201cbear.\u201d Designed by <a href=\"https:\/\/ponddesign.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pond Design<\/a>, the can features a crudely drawn, dead-eyed bear speaking \u201cSwenglish.\u201d<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-bear\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swedish brewery \u00c5bro Bryggeri has teamed up with Pond Design on a humorous beer called The Bear that leans into the \u201cSwenglish\u201d accent The budget beer embraces the beloved quirks of Sweden\u2019s English accent to stand out If you\u2019ve ever met a Swede, you know they\u2019re a funny people. Dry wit is baked into Swedish [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5046,3202,4868,5047,5048,5049,5050,5051,5052,5053,5054,5055,5056,5057,5058],"class_list":["post-12728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-abro-bryggeri","tag-beer-can-design","tag-beer-marketing","tag-brand-voice","tag-budget-brand-identity","tag-character-driven-design","tag-cultural-nuance","tag-doodle-art","tag-humorous-branding","tag-lager-packaging","tag-pond-design","tag-swedish-design","tag-swedish-humor","tag-swenglish","tag-the-bear-beer"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12728"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12729"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}