{"id":12736,"date":"2026-04-13T09:15:00","date_gmt":"2026-04-13T13:15:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12736"},"modified":"2026-04-13T09:15:00","modified_gmt":"2026-04-13T13:15:00","slug":"melto-cuts-through-the-ice-cream-noise-with-pure-indulgen","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12736","title":{"rendered":"Melto Cuts Through the Ice Cream Noise With Pure Indulgen"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Melto is a conceptual ice cream brand by art director and designer Hodan Nasra.<\/li>\n<li>Through typography and color, Nasra cuts through the noise to convey ice-cream-level indulgence.<\/li>\n<\/ul>\n<p>\u201cIndulgent\u201d is a word that often comes to mind when thinking about ice cream. It delights the palate with rich flavors and creamy mouthfeel, but pints often fall short of communicating the experience of eating ice cream.<\/p>\n<p>Art director and designer\u00a0<a href=\"https:\/\/hodanasra.me\/\">Hodan Nasra<\/a>\u00a0challenged conventional ice cream pints with branding and packaging that convey pure indulgence through typography for concept brand Melto. Rather than use depictions of ingredients or a busy array of graphics and callouts, Hodan visually connects delicious decadence through form, color, and art direction.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/melto-cuts-through-the-ice-cream-noise-with-pure-indulgen\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melto is a conceptual ice cream brand by art director and designer Hodan Nasra. Through typography and color, Nasra cuts through the noise to convey ice-cream-level indulgence. \u201cIndulgent\u201d is a word that often comes to mind when thinking about ice cream. It delights the palate with rich flavors and creamy mouthfeel, but pints often fall [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3473,5075,5076,3141,281,2523,5077,1615,713,5078,3837,1052,429,2961],"class_list":["post-12736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-art-direction","tag-brand-concept","tag-branding-design","tag-creative-direction","tag-food-packaging","tag-graphic-design","tag-hodan-nasra","tag-ice-cream-packaging","tag-luxury-packaging","tag-melto","tag-minimalist-branding","tag-packaging-design","tag-typography","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12736"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12737"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}