{"id":12786,"date":"2026-04-15T08:42:53","date_gmt":"2026-04-15T12:42:53","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12786"},"modified":"2026-04-15T08:42:53","modified_gmt":"2026-04-15T12:42:53","slug":"pasta-fortuna-tells-the-story-of-a-mothers-love-and-a-land-of-tradition","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12786","title":{"rendered":"Pasta Fortuna Tells the Story of a Mother\u2019s Love and a Land of Tradition"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>There\u2019s no denying that the CPG design world is deep in its maximalist renaissance, reaching for archive imagery and vintage nostalgia. Welp, we\u2019ve got another pasta brand that\u2019s leaning into it.<\/p>\n<p>Italian design studio <a href=\"https:\/\/www.njudesign.com\" target=\"_blank\" rel=\"noreferrer noopener\">nju:design<\/a> created the identity for Pasta Fortuna, an artisanal pasta brand rooted in the traditions of Basilicata in Southern Italy, by turning centuries of superstition and maternal love into a graphic language that feels current.\u00a0<\/p>\n<p>The illustrations are flat, gestural silhouettes of good-luck symbols pulled directly from Southern Italian folk culture, rendered here in a simplified shape that sits somewhere between a Matisse cutout and a modern risograph print. What makes this brand so enchanting is that nju:design managed to encode so much cultural meaning\u2014a mother\u2019s name, a regional symbol, generations of pasta-making tradition\u2014into a visual system that\u2019s completely approachable. And that\u2019s no small feat.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pasta-fortuna-tells-the-story-of-a-mothers-love-and-a-land-of-tradition\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no denying that the CPG design world is deep in its maximalist renaissance, reaching for archive imagery and vintage nostalgia. Welp, we\u2019ve got another pasta brand that\u2019s leaning into it. Italian design studio nju:design created the identity for Pasta Fortuna, an artisanal pasta brand rooted in the traditions of Basilicata in Southern Italy, by [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5203,5204,5205,5206,5207,5208,5209,5210,3003,4068,5193,5211,5212,5213,5214,5215,4893,5216,5217,5218,5219,5220,5221,5222],"class_list":["post-12786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-artisan-food-branding","tag-artisan-pasta-design","tag-basilicata","tag-cobalt-blue-branding","tag-contemporary-italian-design","tag-cucu-of-matera","tag-flat-illustration-design","tag-folk-art-inspired-packaging","tag-food-packaging-design","tag-graphic-design-inspiration","tag-independent-food-brand","tag-italian-culture-design","tag-italian-folk-symbols","tag-italian-pasta-branding","tag-matisse-inspired-design","tag-modern-italian-identity","tag-njudesign","tag-pasta-fortuna","tag-pasta-label-design","tag-risograph-aesthetic","tag-small-batch-pasta","tag-southern-italian-design","tag-superstition-in-design","tag-typography-in-food-packaging"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12786"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12787"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}