{"id":12788,"date":"2026-04-15T08:48:12","date_gmt":"2026-04-15T12:48:12","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12788"},"modified":"2026-04-15T08:48:12","modified_gmt":"2026-04-15T12:48:12","slug":"tessas-eplegard-cider-explores-honest-farm-friendly-storytelling","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12788","title":{"rendered":"Tessas Epleg\u00e5rd Cider Explores Honest, Farm-Friendly Storytelling"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>While the rest of the cider world is leaning into rustic scripts and moody earth tones, this packaging features a hand-drawn bug illustration and a personal letter addressed directly to the drinker.\u00a0<\/p>\n<p>Oslo-based design studio <a href=\"https:\/\/www.olssonbarbieri.com\" target=\"_blank\" rel=\"noreferrer noopener\">Olss\u00f8nBarbieri<\/a> created the identity for Tessas Epleg\u00e5rd, a small-batch Norwegian cider producer from Hardanger, and the result feels like something you\u2019d find tucked inside a friend\u2019s art portfolio. Each bottle features a whimsical creature illustration inspired by Scandinavian folk art traditions. The typography is a delicious mix of serif for the product names and a looser, almost editorial sans-serif body text.\u00a0<\/p>\n<p>What really sets it apart is the decision to write the back label as a direct address, \u201cHei Eplesuger,\u201d which translates to \u201cHey Apple Sucker,\u201d turning the usually ignored back panel into a tiny piece that makes you feel like you and the brand share inside jokes.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/tessas-eplegard-cider-packaging\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the rest of the cider world is leaning into rustic scripts and moody earth tones, this packaging features a hand-drawn bug illustration and a personal letter addressed directly to the drinker.\u00a0 Oslo-based design studio Olss\u00f8nBarbieri created the identity for Tessas Epleg\u00e5rd, a small-batch Norwegian cider producer from Hardanger, and the result feels like something [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5223,5224,5225,5226,5227,5228,5229,5230,5231,4068,5232,5233,5234,5235,5236,5237,5238,5008,5239,5240,5241,5242,5243,3731,4777],"class_list":["post-12788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-art-direction-drinks","tag-artisan-cider-design","tag-beverage-branding-trends","tag-beverage-label-design","tag-cider-label-art","tag-contemporary-label-design","tag-craft-beverage-packaging","tag-editorial-label-design","tag-folk-illustration","tag-graphic-design-inspiration","tag-hardanger-cider","tag-illustrated-labels","tag-independent-cider-branding","tag-indie-drink-branding","tag-natural-cider","tag-natural-wine-aesthetic","tag-norwegian-cider","tag-olssonbarbieri","tag-oslo-design-studio","tag-scandinavian-design","tag-small-batch-cider","tag-sustainable-cider","tag-tessas-eplegard","tag-typography-in-branding","tag-zine-inspired-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12788"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12789"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}