{"id":12798,"date":"2026-04-15T23:02:00","date_gmt":"2026-04-16T03:02:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12798"},"modified":"2026-04-15T23:02:00","modified_gmt":"2026-04-16T03:02:00","slug":"cattyfeast-turns-cat-food-into-design-purrfection","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12798","title":{"rendered":"Cattyfeast Turns Cat Food Into Design Purrfection"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>REWOT s.r.l. gave FIDOVET\u2019s Cattyfeast gold foil cans and a saturated flavor-coded palette that makes cat food look like a premium Italian pantry staple.<\/li>\n<li>A rare pet food brand that design-conscious shoppers will actually want sitting on their kitchen shelf.<\/li>\n<\/ul>\n<p>Pet food design has spent years trying to look either clinically trustworthy or cutesy and cartoon-heavy. Neither avenue has ever really felt like something a design-conscious person would want sitting on their kitchen shelf, which is exactly the gap that Cattyfeast by FIDOVET, designed by Italian studio <a href=\"https:\/\/www.rewot.it\" target=\"_blank\" rel=\"noreferrer noopener\">REWOT s.r.l.<\/a>, walks straight into.\u00a0<\/p>\n<p>The wordmark is the first thing that earns your attention. It\u2019s a loose, friendly serif that manages to feel premium and approachable at the same time, with the playful internal logic of \u201ccatty\u201d and \u201cfeast\u201d sitting together in a way that is warm without being infantilizing. The gold foil finish on the aluminum cans immediately lifts the whole line into a system that reads more like a specialty tinned food from a Parisian \u00e9picerie than a pet food aisle staple.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/cattyfeast-turns-cat-food-into-design-purrfection\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>REWOT s.r.l. gave FIDOVET\u2019s Cattyfeast gold foil cans and a saturated flavor-coded palette that makes cat food look like a premium Italian pantry staple. A rare pet food brand that design-conscious shoppers will actually want sitting on their kitchen shelf. Pet food design has spent years trying to look either clinically trustworthy or cutesy and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[608,5251,5252,5253,5254,4934,5255,5256,5257,5258,3215,5259,2952,4455,5260,3062,5261,5262,5263,5264,5265,4641,5266,4554,5267,4973,5268],"class_list":["post-12798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-identity","tag-cat-food-design","tag-cat-food-label","tag-cattyfeast","tag-colorful-branding","tag-consumer-product-design","tag-design-forward-pet-food","tag-european-pet-food","tag-fidovet","tag-gold-foil-packaging","tag-italian-design","tag-italian-food-branding","tag-label-design","tag-maximalist-design","tag-modern-pet-branding","tag-packaging-design-inspiration","tag-pantry-aesthetic","tag-pet-food-branding","tag-pet-food-innovation","tag-pet-food-packaging-design","tag-pet-industry-design","tag-premium-pet-food","tag-rewot-s-r-l","tag-shelf-design","tag-specialty-food-branding","tag-typography-in-design","tag-wet-cat-food"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12798"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12799"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}