{"id":12810,"date":"2026-04-16T07:20:00","date_gmt":"2026-04-16T11:20:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12810"},"modified":"2026-04-16T07:20:00","modified_gmt":"2026-04-16T11:20:00","slug":"bar-soap-is-back-and-ghilli-is-making-it-the-most-beautiful-thing-in-your-bathroom","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12810","title":{"rendered":"Bar Soap Is Back, and Ghilli Is Making It the Most Beautiful Thing in Your Bathroom"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Ghilli and allink turned the bar soap box into a Mediterranean design object, pairing Campari reds, sage greens, and flowing 1960s script with a plastic-free cardboard format that actually makes sustainability look gorgeous.<\/li>\n<li>It is the rare sustainable beauty brand that makes you want to keep the box.<\/li>\n<\/ul>\n<p>Solid bar soap is having a full cultural renaissance right now, moving from an afterthought at the back of the shower to something people are actively seeking out and proudly displaying, and Ghilli, a Zurich-based beauty start-up designed by Swiss studio <a href=\"https:\/\/allink.ch\" target=\"_blank\" rel=\"noreferrer noopener\">allink<\/a>, has created the box that makes that shift feel completely inevitable.\u00a0<\/p>\n<p>The color system alone is worth stopping for, with rich Campari red, dusty sage green, and soft powder blue sitting together like a Mediterranean market stall. Each shade evokes coastal geography, sun-warmed terracotta walls, sea-bleached shutters, and olive groves in the late afternoon. The logo is a flowing, confident script that feels somewhere between a 1960s Italian aperitivo label and a French pharmacy stamp, turning the product into its own branded object even after the box is gone.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/ghilli-beauty-bars-sustainable-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ghilli and allink turned the bar soap box into a Mediterranean design object, pairing Campari reds, sage greens, and flowing 1960s script with a plastic-free cardboard format that actually makes sustainability look gorgeous. It is the rare sustainable beauty brand that makes you want to keep the box. Solid bar soap is having a full [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5278,5279,5280,5117,5281,1807,5282,608,4584,5283,5284,5285,5286,5287,2952,5288,5289,5290,3062,5291,5292,5293,5294,186,5295,5296,4885,5297],"class_list":["post-12810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-allink","tag-artisan-soap","tag-bar-soap-design","tag-bathroom-shelf-aesthetic","tag-beauty-bar-branding","tag-beauty-branding","tag-beauty-industry-design","tag-brand-identity","tag-clean-beauty","tag-eco-beauty-branding","tag-eco-conscious-beauty","tag-ghilli","tag-gift-worthy-beauty","tag-handcrafted-beauty","tag-label-design","tag-mediterranean-aesthetic","tag-modern-soap-design","tag-natural-beauty-brand","tag-packaging-design-inspiration","tag-plastic-free-beauty","tag-script-typography","tag-solid-shampoo-bar","tag-sustainable-beauty","tag-sustainable-packaging","tag-sustainable-skincare","tag-swiss-design","tag-typographic-design","tag-zurich-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12810"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12811"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}