{"id":12812,"date":"2026-04-16T07:19:00","date_gmt":"2026-04-16T11:19:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12812"},"modified":"2026-04-16T07:19:00","modified_gmt":"2026-04-16T11:19:00","slug":"mitica-signals-attainable-luxury-and-in-the-cheese-aisle-of-all-places","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12812","title":{"rendered":"Mitica Signals Attainable Luxury, and In the Cheese Aisle Of All Places"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Mitica by Design Womb wraps Parmigiano Reggiano in saturated matte paper and gold foil, making the cheese aisle\u2019s wax and plastic era feel officially over.<\/li>\n<li>Italian editorial typography and a wedge shaped wrap make this the most exciting thing in specialty food design right now.<\/li>\n<\/ul>\n<p>Cheese has spent decades wrapped in wax coatings and plastic, plastered with stock photography of rolling Italian hills. For the most part, nobody seemed to question it until Mitica\u2019s new retail wedge line, by <a href=\"https:\/\/designwomb.com\" target=\"_blank\" rel=\"noreferrer noopener\">Design Womb<\/a>, arrived wrapped in deep saturated matte paper and gold foil, and made everything else on the shelf look as boring as ever.\u00a0<\/p>\n<p>The design replaces the category\u2019s default with rich Mediterranean blues and greens with gold foil stamping appearing on the Mitica brand for the very first time. It achieves attainable luxury without a single drop of pretension, which is exactly what today\u2019s specialty food consumer seeks.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/mitica-signals-attainable-luxury-and-in-the-cheese-aisle-of-all-places\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mitica by Design Womb wraps Parmigiano Reggiano in saturated matte paper and gold foil, making the cheese aisle\u2019s wax and plastic era feel officially over. Italian editorial typography and a wedge shaped wrap make this the most exciting thing in specialty food design right now. Cheese has spent decades wrapped in wax coatings and plastic, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5298,5299,5300,608,989,512,3181,3141,5143,3663,5301,4042,5302,3927,5303,5304,5305,5306,2523,3215,5307,4550,4617,5308,1052,5309,4498,4554,5310,5311,5312,429],"class_list":["post-12812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-artisan-food","tag-attainable-luxury","tag-award-winning-cheese","tag-brand-identity","tag-cheese-packaging","tag-color-theory","tag-cpg-branding","tag-creative-direction","tag-design-inspiration","tag-design-trends-2026","tag-design-womb","tag-editorial-design","tag-european-imports","tag-food-and-beverage-branding","tag-food-design","tag-forever-cheese","tag-gold-foil","tag-gourmet-food","tag-graphic-design","tag-italian-design","tag-italian-typography","tag-luxury-food-design","tag-mediterranean-design","tag-mitica","tag-packaging-design","tag-parmigiano-reggiano","tag-product-design","tag-shelf-design","tag-specialty-cheese","tag-specialty-food","tag-specialty-grocery","tag-typography"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12812"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12813"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}