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Walmart on Wednesday announced a comprehensive redesign of its flagship private brand, Great Value. This marks the first full brand refresh in more than a decade.<\/p>\n
\u201cAt Walmart, we\u2019re focused on delivering quality and value our customers can count on every day,\u201d said Scott Morris, Senior Vice President, Private Brands, Walmart U.S. \u201cGreat Value has earned customers\u2019 trust over decades, and while the brand is getting a fresh, modern look, what\u2019s inside isn\u2019t changing. Customers will continue to find the same trusted products at the same Every Day Low Prices they rely on.\u201d<\/p>\n
Walmart says the new design system reflects its ongoing investment in its private brands and its commitment to evolving alongside customer preferences. For example, last fall Walmart announced its goal to remove synthetic dyes from its food private brands by January 2027.<\/p>\n
\u201cThe refreshed Great Value packaging is designed with both form and function in mind. It introduces a more modern visual identity while improving shoppability across stores and digital platforms,\u201d Walmart said.<\/p>\n
Key features of the new design include:<\/p>\n
The redesign will span almost 10,000 food and consumables items, making it the most extensive private brand update in Walmart\u2019s history. To ensure a seamless transition, the rollout will be phased over the next two years, beginning with salty snacks and expanding category by category.<\/p>\n<\/div>\n