{"id":12834,"date":"2026-04-17T06:07:00","date_gmt":"2026-04-17T10:07:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12834"},"modified":"2026-04-17T06:07:00","modified_gmt":"2026-04-17T10:07:00","slug":"thankfully-purdeys-energy-drinks-offer-up-some-seriously-non-aggro-branding","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12834","title":{"rendered":"Thankfully, Purdey\u2019s Energy Drinks Offer Up Some Seriously Non-Aggro Branding"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Purdey\u2019s rebrand by Magpie Studio introduces the Flow Loop, a continuous infinity mark that transforms the entire range into one connected composition on shelf.<\/li>\n<li>With flavor-coded color palettes and purposeful typography, this is the energy drink redesign that finally makes energy drinks feel as exciting as they should.<\/li>\n<\/ul>\n<p>Purdey\u2019s rebrand by <a href=\"https:\/\/magpie-studio.com\" target=\"_blank\" rel=\"noreferrer noopener\">Magpie Studio<\/a> trades the energy drink category\u2019s classic neon-fronted aggression for a design rooted in calmness.<\/p>\n<p>The centerpiece of the design is the \u201cFlow Loop,\u201d an infinity mark that wraps each can in a continuous ribbon of color, simultaneously functioning as a flavor identifier and a compositional device that connects every can in the range to its neighbor on the shelf. The color palette nods to real fruit hues rather than artificial flavoring, which is exactly the visual promise the brand needs to make to earn the trust of a new generation of wellness-minded consumers who have officially outgrown the era of a screaming can.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/thankfully-purdeys-energy-drinks-offer-up-some-seriously-non-aggro-branding\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Purdey\u2019s rebrand by Magpie Studio introduces the Flow Loop, a continuous infinity mark that transforms the entire range into one connected composition on shelf. With flavor-coded color palettes and purposeful typography, this is the energy drink redesign that finally makes energy drinks feel as exciting as they should. Purdey\u2019s rebrand by Magpie Studio trades the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3289,98,5342,4722,608,3091,2949,3155,5343,512,3181,3141,5143,5344,3663,5334,5345,5346,5347,3927,2523,5348,5349,5350,5351,5352,1052,4498,5353,4554,5354,429,5355,3120],"class_list":["post-12834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-branding","tag-beverage-packaging","tag-botanical-drinks","tag-brand-evolution","tag-brand-identity","tag-brand-identity-system","tag-brand-refresh","tag-can-design","tag-clean-energy-drinks","tag-color-theory","tag-cpg-branding","tag-creative-direction","tag-design-inspiration","tag-design-systems","tag-design-trends-2026","tag-emerging-brands","tag-energy-drink-design","tag-flavor-coding","tag-flow-design","tag-food-and-beverage-branding","tag-graphic-design","tag-infinity-mark","tag-magpie-studio","tag-motion-design","tag-natural-energy","tag-natural-ingredients","tag-packaging-design","tag-product-design","tag-purdeys","tag-shelf-design","tag-sustainable-energy","tag-typography","tag-uk-brand","tag-wellness-branding"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12834"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12835"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}