{"id":12836,"date":"2026-04-17T07:37:59","date_gmt":"2026-04-17T11:37:59","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12836"},"modified":"2026-04-17T07:37:59","modified_gmt":"2026-04-17T11:37:59","slug":"walmart-streamlines-private-label-brand-great-value-with-a-sleek-redesign-across-10000-products","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12836","title":{"rendered":"Walmart Streamlines Private Label Brand Great Value With a Sleek Redesign Across 10,000 Products"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The bigger the brand, the bigger the redesign\u2014and it doesn\u2019t get much bigger than Walmart. <\/p>\n<p>The behemoth retailer has just unveiled a massive overhaul of its flagship private label brand, Great Value, including the redesign of nearly 10,000 food and household items. That\u2019s a lot of .ai files.<\/p>\n<p>\u201cGreat Value is already in 9 out of 10 U.S. homes, so with that kind of legacy, the team needed to ensure we were thoughtfully evolving the brand with this redesign,\u201d says Maya McDonald, Senior Director of Always-On Consumer &amp; Campaigns at Walmart. \u201cMaintaining the consumer trust and credibility we\u2019ve already built was critical throughout the process, while ensuring that the new design felt like a meaningful upgrade.\u201d\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/walmart-streamlines-private-label-brand-great-value-with-a-sleek-redesign-across-10000-products\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bigger the brand, the bigger the redesign\u2014and it doesn\u2019t get much bigger than Walmart. The behemoth retailer has just unveiled a massive overhaul of its flagship private label brand, Great Value, including the redesign of nearly 10,000 food and household items. That\u2019s a lot of .ai files. \u201cGreat Value is already in 9 out [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5356,5037,837,2949,3274,5357,281,2523,5358,5359,5360,5361,1052,5362,5363,5364,346,2961,1904,5365],"class_list":["post-12836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-accessibility","tag-brand-equity","tag-brand-redesign","tag-brand-refresh","tag-branding-news","tag-cpg-consumer-packaged-goods","tag-food-packaging","tag-graphic-design","tag-great-value","tag-jkr-jones-knowles-ritchie","tag-jkr-walmart-branding","tag-modern-design","tag-packaging-design","tag-private-brand-update","tag-private-label","tag-product-rollout","tag-retail","tag-visual-identity","tag-walmart","tag-walmart-great-value-redesign"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12836"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12837"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}