{"id":12875,"date":"2026-04-20T23:00:00","date_gmt":"2026-04-21T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12875"},"modified":"2026-04-20T23:00:00","modified_gmt":"2026-04-21T03:00:00","slug":"the-fair-comes-to-the-candy-aisle-with-maeve","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12875","title":{"rendered":"The Fair Comes To The Candy Aisle With Maeve"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Premium chocolate packaging has been leaning into quiet luxury and muted earth tones, but Maeve just blew the doors off with packaging inspired by a carnival poster. <a href=\"https:\/\/youngjerks.com\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Young Jerks<\/a>\u2018 illustrations for the Fantastical Fair Foods collection are a full sensory experience on their own, drawing deeply from the visual language of American fair culture and vintage midway signage, with every wrapper packed edge to edge in a maximalist composition of Ferris wheels, food stalls, swirling soft serve, and grinning characters. <\/p>\n<p>Each bar has its own distinct color world like a zingy chartreuse and hot pink for the Lemon Twister, a warm amber and coral for the Funnel Cake, and a cobalt and golden yellow for the Kettle Chips bar, all unified by the same graphic vocabulary and the marquee-style MAEVE wordmark sitting at the top of each wrapper like a theater billboard demanding your full attention. This is the complete commitment to world-building, where every typographic choice, every illustration detail, and every color decision tells the same story of golden hour at the fair.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-fair-comes-to-the-candy-aisle-with-maeve\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premium chocolate packaging has been leaning into quiet luxury and muted earth tones, but Maeve just blew the doors off with packaging inspired by a carnival poster. \u00a0Young Jerks\u2018 illustrations for the Fantastical Fair Foods collection are a full sensory experience on their own, drawing deeply from the visual language of American fair culture and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5446,5447,134,5448,5449,2766,5450,5451,3062,5452,5453,5454,5455,5456,5457],"class_list":["post-12875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-carnival-inspired-packaging","tag-chocolate-bar-wrapper-design","tag-confectionery-packaging","tag-fair-food-inspired-design","tag-illustrated-chocolate-bar","tag-limited-edition-packaging-design","tag-maeve-chocolate-packaging","tag-maximalist-packaging","tag-packaging-design-inspiration","tag-premium-chocolate-branding","tag-seasonal-packaging-design","tag-seattle-chocolate","tag-summer-chocolate-collection","tag-vintage-carnival-design","tag-young-jerks-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12875"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12876"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}