{"id":12889,"date":"2026-04-21T16:28:35","date_gmt":"2026-04-21T20:28:35","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12889"},"modified":"2026-04-21T16:28:35","modified_gmt":"2026-04-21T20:28:35","slug":"diet-coke-just-became-the-official-accessory-of-the-devil-wears-prada-2","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12889","title":{"rendered":"Diet Coke Just Became the Official Accessory of \u2018The Devil Wears Prada 2\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Sipping a Diet Coke is an accessory that simply never goes out of style. And the marketing folks over at Disney know this full well, leveraging the iconically chic beverage in a new promotional campaign for the highly anticipated <em>The Devil Wears Prada 2<\/em>, hitting cinemas on May 1.<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><\/figure>\n<p>From <a href=\"https:\/\/site.tatil.com.br\/\">T\u00e1til Design<\/a>, the campaign centers a limited-edition Diet Coke can design featuring <em>The Devil Wears Prada 2<\/em> title reworked in signature Coke style. The movie\u2019s famous red stiletto with the unmistakable devil pitchfork heel stomps prominently across the front of the can, framing the movie title just below the Diet Coke brand name.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/diet-coke-just-became-the-official-accessory-of-the-devil-wears-prada-2\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sipping a Diet Coke is an accessory that simply never goes out of style. And the marketing folks over at Disney know this full well, leveraging the iconically chic beverage in a new promotional campaign for the highly anticipated The Devil Wears Prada 2, hitting cinemas on May 1. From T\u00e1til Design, the campaign centers [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2964,4293,4583,3155,5460,5461,331,5462,5463,4498,5464,5465,5466],"class_list":["post-12889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-design","tag-brand-partnership","tag-branding-identity","tag-can-design","tag-diet-coke","tag-disney","tag-limited-edition-packaging","tag-movie-marketing","tag-movie-merchandise","tag-product-design","tag-promotional-campaign","tag-tatil-design","tag-the-devil-wears-prada-2"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12889"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12890"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}