{"id":12895,"date":"2026-04-21T23:00:00","date_gmt":"2026-04-22T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12895"},"modified":"2026-04-21T23:00:00","modified_gmt":"2026-04-22T03:00:00","slug":"you-have-to-smash-this-38000-whisky-box-open","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12895","title":{"rendered":"You Have to Smash This \u00a338,000 Whisky Box Open"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Luxury packaging has typically looked velvet-lined with weighted lids that open with a satisfying sigh, so when a design reframes everything we thought we knew about what premium presentation, you remember it more. The Glenrothes 51 packaging is designed by <a href=\"https:\/\/www.form-digital.com\" target=\"_blank\" rel=\"noreferrer noopener\">STUDIO FORM\u00a0<\/a> and houses a 51-year-old Speyside single malt inside a solid Jesmonite casing that must be physically shattered to reach the bottle.\u00a0<\/p>\n<p>The casing itself is etched with a subtle embossed figure that gives it the weight and presence of an archaeological artifact, while the bottle revealed inside is all deep amber warmth with a minimal frosted label that carries the number 51 in a typeface that feels almost like a signature. That label chooses deliberate imperfection and intimacy over the polished engraving that dominates the ultra-premium whisky category, and, in doing so, makes the bottle feel one of a kind.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-glenrothes-51-studio-form-luxury-whisky-packaging-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury packaging has typically looked velvet-lined with weighted lids that open with a satisfying sigh, so when a design reframes everything we thought we knew about what premium presentation, you remember it more. The Glenrothes 51 packaging is designed by STUDIO FORM\u00a0 and houses a 51-year-old Speyside single malt inside a solid Jesmonite casing that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5476,5477,5478,5479,5480,5481,5482,5483,3062,4283,5484,5485,5486,5487],"class_list":["post-12895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-747-pmthe-glenrothes-51","tag-collectible-whisky","tag-destructible-packaging-design","tag-experimental-luxury-design","tag-jesmonite-packaging","tag-limited-edition-whisky","tag-luxury-packaging-design","tag-luxury-whisky-packaging","tag-packaging-design-inspiration","tag-premium-spirits-branding","tag-scotch-whisky-packaging","tag-speyside-single-malt","tag-studio-form-design","tag-ultra-premium-spirits-packaging"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12895"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12896"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}