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UPM Specialty Materials<\/a> and Royal Vaassen<\/a> have introduced an ultra-high barrier paper packaging solution suitable for pet food treats and snacks. As the EU Packaging and Packaging Waste Regulation (PPWR)<\/a> introduces stricter PFAS requirements, brand-owners need solutions they can rely on. This PFAS-free, recyclable fiber-based packaging solution supports compliance with regulatory requirements without compromising performance or brand value.<\/p>\n Pet treats are often oily and aromatic and have traditionally relied on plastic or aluminum laminates or papers with a PFAS-based grease barrier. Royal Vaassen\u2019s fiber-based Barryrwrap concept does not compromise the performance required for such a demanding end-use, and the solution is designed to meet the strictest requirements, including aroma, grease, light, moisture and oxygen barriers.<\/p>\n \u201cBarrywrap Everest is the highest-performance barrier in our range, suitable for premium pet treats. It preserves freshness, aroma and taste throughout shelf life. It enables pet food<\/a> brands to replace traditional aluminum laminates with a more sustainable, circular packaging solution \u2013 without compromising on performance, food safety or a premium consumer experience,\u201d explains Mark Gerritsen, Sales Manager, Royal Vaassen.<\/p>\n UPM Solide\u2122 Lucent packaging paper provides an ideal foundation for high-barrier, PFAS-free Barryrwrap solutions. Its excellent convertibility, combined with exceptional surface smoothness and high density, allows low coating weights while delivering the strength needed for efficient performance on high-speed lines. A range of grammages is available to meet different application needs.<\/p>\n \u201cWith its smooth surface and consistent quality, UPM Solide\u2122 Lucent delivers reliable printability that helps brand owners achieve strong shelf impact. Its natural paper look and feel enhances the overall packaging experience, helping brands communicate sustainability<\/a> in a way that resonate with today\u2019s sustainability minded consumers,\u201d says Heli Borgstr\u00f6m, Director, Packaging, UPM Specialty Materials.<\/p>\n Safe for food contact and compliant with recyclability requirements, Barryrwrap solutions and UPM Solide Lucent base paper will be on display at UPM Specialty Materials\u2019 stand F29, Hall 8A at Interpack, D\u00fcsseldorf, Germany, May 7-13.<\/p>\n<\/div>\n