{"id":13000,"date":"2026-04-28T00:24:00","date_gmt":"2026-04-28T04:24:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13000"},"modified":"2026-04-28T00:24:00","modified_gmt":"2026-04-28T04:24:00","slug":"from-japanese-gardens-to-the-bar-cart-roleplay-modernizes-gut-health-for-jin-jin","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13000","title":{"rendered":"From Japanese Gardens to the Bar Cart, Roleplay Modernizes Gut Health for JIN JIN"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>JIN JIN is a concentrated enzymatic cordial with branding from Roleplay to break free from wellness industry sterility <\/li>\n<li>Roleplay needed to create a look for JIN JIN that gave the wisdom of its ancient Japanese recipe a modern stage <\/li>\n<\/ul>\n<p>These days, it\u2019s all about gut health. And JIN JIN is here to help bring the tradition of ancient tummy-friendly enhancing recipes into the modern era, and make it enticing to a contemporary audience. <\/p>\n<p>JIN JIN is a concentrated enzymatic cordial\u2014try saying that five times fast<strong>\u2014<\/strong>which is great for your gut health but not great for snappy branding purposes. So JIN JIN worked with <a href=\"https:\/\/www.figma.com\/deck\/D2R0SI84xoK7IrY0iayQYS\/Roleplay---Design-Credentials?node-id=1-124&amp;viewport=-100%2C-48%2C0.48&amp;t=gbX0xy9JXnMyrMSQ-1&amp;scaling=min-zoom&amp;content-scaling=fixed&amp;page-id=0%3A1\" target=\"_blank\" rel=\"noreferrer noopener\">Roleplay<\/a> on the tricky task of communicating the drink\u2019s function in a way that resonated with a mainstream, western consumer base.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/jin-jin\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JIN JIN is a concentrated enzymatic cordial with branding from Roleplay to break free from wellness industry sterility Roleplay needed to create a look for JIN JIN that gave the wisdom of its ancient Japanese recipe a modern stage These days, it\u2019s all about gut health. And JIN JIN is here to help bring the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4199,98,2616,5682,5683,5684,5685,5686,5687,2952,5688,5689,1739,5690,2961],"class_list":["post-13000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-aperitivo","tag-beverage-packaging","tag-bottle-design","tag-east-asian-heritage","tag-enzyme-cordial","tag-fermented-drinks","tag-gut-health","tag-health-tonic","tag-jin-jin","tag-label-design","tag-modern-wellness","tag-non-alcoholic-spirits","tag-premium-packaging","tag-roleplay","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13000"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13001"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}