{"id":13004,"date":"2026-04-28T02:49:00","date_gmt":"2026-04-28T06:49:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13004"},"modified":"2026-04-28T02:49:00","modified_gmt":"2026-04-28T06:49:00","slug":"epik-eats-reclaims-the-plant-based-aisle-with-a-joyful-redesign","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13004","title":{"rendered":"Epik Eats Reclaims the Plant-Based Aisle with a Joyful Redesign"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Blant-based brand Epik Eats is reframing the category with a loud and proud rebrand from Pigeon<\/li>\n<li>Using a bright fuchsia and yellow color palette and big, bold typography, the new Epik Eats packaging breaks the subdued and restrained mold that dominates the plant-based aisle <\/li>\n<\/ul>\n<p>Tofu is a famously low-key sort of food, positioned within a plant-based category that\u2019s similarly restrained. Epik Eats is here to rewrite that narrative, bursting onto the shelf with an explicitly bold and brazen redesign meant to break the mold and shatter industry expectations. <\/p>\n<p>From the agency <a href=\"https:\/\/www.pigeonbrands.com\" target=\"_blank\" rel=\"noreferrer noopener\">Pigeon<\/a> comes a reframing of what a plant-based brand can be\u2014and how it can look on the shelf. Instead of the typical subdued wellness aesthetic that dominates the plant-based aisle, Epik Eats pops with a bright fuchsia box adorned with a chunky wordmark in a sunny yellow. Embedding the \u201cEats\u201d portion of the brand name within \u201cEpik\u201d to make the \u201ci\u201d into an exclamation point is clever and cheeky, not gimmicky or forced. The move also impressively retains the name\u2019s readability, while adding to the brand\u2019s expressive and loud ethos. <\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/epik-eats\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blant-based brand Epik Eats is reframing the category with a loud and proud rebrand from Pigeon Using a bright fuchsia and yellow color palette and big, bold typography, the new Epik Eats packaging breaks the subdued and restrained mold that dominates the plant-based aisle Tofu is a famously low-key sort of food, positioned within a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4674,608,5357,5704,4405,3761,5688,1052,5705,957,564,4602,5181,5706,5707,3484],"class_list":["post-13004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-bold-typography","tag-brand-identity","tag-cpg-consumer-packaged-goods","tag-epik-eats","tag-food-beverage","tag-mascot-design","tag-modern-wellness","tag-packaging-design","tag-pigeon","tag-plant-based","tag-rebrand","tag-startup-branding","tag-sustainable-food","tag-tofu","tag-vegan-food-packaging","tag-wordmark"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13004"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13005"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}