{"id":13012,"date":"2026-04-28T05:00:00","date_gmt":"2026-04-28T09:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13012"},"modified":"2026-04-28T05:00:00","modified_gmt":"2026-04-28T09:00:00","slug":"day-job-updates-leisure-for-the-post-web3-world","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13012","title":{"rendered":"Day Job Updates Leisure For The Post-Web3 World"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Leisure, the world\u2019s first Web3 RTD beverage project launched in 2022, moves beyond its NFT roots with a brand refresh by Day Job.<\/li>\n<li>The update takes the best parts of Leisure\u2019s brand world and repositions it for a more effective shelf presence in a post-NFT world.<\/li>\n<\/ul>\n<p>Four years ago, brothers Alex and Steve Michaelsen\u00a0<a href=\"https:\/\/thedieline.com\/leisure-project-is-the-first-web3-functional-beverage-designed-for-content-creators\/\">launched<\/a>\u00a0the\u00a0<a href=\"https:\/\/leisureproject.co\/\">Leisure Project<\/a>, a hydration drink brand aimed at content creators. Now, that might seem like an absurd demo to entice with their very own performance-enhancing beverage, but at the time, there were around 2 million full-time creators and over 46 million amateur and inspiring producers on YouTube, TikTok, and other platforms.<\/p>\n<p>Rather than focusing on recovery from athletic endeavors, Leisure focused on sharpness, mood, creativity, and hydration during hours of filming and streaming, with drinks including nootropics and adaptogens. These Ready-to-Drink (RTD) beverages, of course, aren\u2019t anything new, but Leisure was unique in its positioning as a non-caffeinated drink for content jockeys.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/day-job-updates-leisure-for-the-post-web3-world\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leisure, the world\u2019s first Web3 RTD beverage project launched in 2022, moves beyond its NFT roots with a brand refresh by Day Job. The update takes the best parts of Leisure\u2019s brand world and repositions it for a more effective shelf presence in a post-NFT world. Four years ago, brothers Alex and Steve Michaelsen\u00a0launched\u00a0the\u00a0Leisure Project, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5709,486,2949,5710,2203,2523,5369,5711,5712,5713,5714,1052,5715,4385,2205,5716,4904,5717,2961,5718],"class_list":["post-13012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-adaptogens","tag-beverage-industry","tag-brand-refresh","tag-content-creator-economy","tag-day-job","tag-graphic-design","tag-hydration","tag-leisure","tag-leisure-project","tag-nft-branding","tag-nootropics","tag-packaging-design","tag-post-nft-design","tag-retail-marketing","tag-rion-harmon","tag-rtd-beverages","tag-shelf-presence","tag-steve-michaelsen","tag-visual-identity","tag-web3"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13012"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13013"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}