{"id":13032,"date":"2026-04-29T00:25:10","date_gmt":"2026-04-29T04:25:10","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13032"},"modified":"2026-04-29T00:25:10","modified_gmt":"2026-04-29T04:25:10","slug":"pate-and-puffs-luxe-identity-honors-the-craft-of-pastry-chefs","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13032","title":{"rendered":"P\u00e2te and Puff\u2019s Luxe Identity Honors the Craft of Pastry Chefs"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Ark Visual has created a sophisticated packaging system for Israeli boulangerie P\u00e2te and Puff <\/li>\n<li>The design is rooted in the sense of balance and craft inherent to a pastry chef\u2019s way of working<\/li>\n<\/ul>\n<p>The packaging for Israeli boulangerie P\u00e2te and Puff by <a href=\"https:\/\/ark-visual.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ark Visual<\/a> is all about balance. As food items, p\u00e2te and puff pastries at once contrast and compliment the other, while crafted by the same hands. Ark Visual has created a brand and packaging system rooted in this dynamic, using delicate, hand-drawn illustrations in a pointillist stippling style to portray P\u00e2te and Puff\u2019s products in a way that honors a craft that\u2019s similar to that of a pastry chef. <\/p>\n<p>The system feels luxurious and indulgent, thoughtfully envisioned to stack so that the woodmark matches up and continues across the boxes when stacked. Minimalist and clean, yet packed with expansiveness through the realistic illustrations on each box. The project is an exercise in control to achieve a blended sense of homey sophistication.  <\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/hagar-erez\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ark Visual has created a sophisticated packaging system for Israeli boulangerie P\u00e2te and Puff The design is rooted in the sense of balance and craft inherent to a pastry chef\u2019s way of working The packaging for Israeli boulangerie P\u00e2te and Puff by Ark Visual is all about balance. As food items, p\u00e2te and puff pastries [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5740,5741,5742,5743,713,3110,5744,5745,4241,5746,5747],"class_list":["post-13032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-ark-visual","tag-boulangerie-branding","tag-craftsmanship","tag-gourmet-cpg","tag-luxury-packaging","tag-minimalist-packaging","tag-pastry-packaging","tag-pate-and-puff","tag-premium-brand-identity","tag-stackable-design","tag-stippling-art"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13032"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13033"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}