{"id":13072,"date":"2026-04-30T08:05:00","date_gmt":"2026-04-30T12:05:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13072"},"modified":"2026-04-30T08:05:00","modified_gmt":"2026-04-30T12:05:00","slug":"borouge-and-partners-supply-recycled-cups-for-vienna-eurovision-events","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13072","title":{"rendered":"Borouge and partners supply recycled cups for Vienna Eurovision events"},"content":{"rendered":"


\n<\/p>\n

\n
\n
\n \n <\/picture>
(From left to right) Borealis sales vice-president Shanila Baseley, Eurovision Song Contest 2026 executive producer Michael Kr\u00f6n, ARA spokesperson of the executive board Harald Hauke, Greiner Packaging CEO Beatrix Praeceptor. Credit: Borealis.<\/figcaption><\/figure>\n<\/p><\/div>\n

Borouge International (formerly Borealis), OMV and Greiner Packaging are working with Altstoff Recycling Austria (ARA) to provide 100,000 reusable cups made entirely from recycled plastic for the Eurovision Song Contest and related events in Vienna.<\/p>\n

The project is expected to cut the use of approximately five tonnes of virgin raw material.<\/p>\n

\n
\n
\"\"\/<\/figure>\n

Discover B2B Marketing That Performs <\/h4>\n

\n\t\t\t\t\t\tCombine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.\n\t\t\t\t\t<\/p>\n


\n\t\t\t\t\t\t\tFind out more <\/svg><\/span><\/a><\/p>\n<\/section>\n<\/div>\n

It covers the full recycling chain within Austria, including collection, sorting, processing and manufacturing.<\/p>\n

The cups are made from used plastic packaging gathered through Austria\u2019s yellow bag and yellow bin collection system in cities and rural districts.<\/p>\n

ARA sorts the material and turns it into flakes, which OMV treats at its ReOil facility, producing synthetic crude oil. Borouge International uses this as feedstock to make food-contact Borcycle C plastic granules.<\/p>\n

Greiner Packaging then moulds the granules into reusable cups, which are intended to replace single-use items during the Eurovision Song Contest.<\/p>\n

The production process also involves shorter transport distances and resource-saving methods, which the companies said support the contest\u2019s certified Green Event status.<\/p>\n

A QR code printed on each cup directs users to DigiDot, ARA\u2019s digital recycling guide. The tool is offered in 25 languages and provides information on waste sorting and nearby collection points.<\/p>\n

After the Eurovision Song Contest, damaged cups will be recycled again while those still fit for use will be given to social institutions.<\/p>\n

Borouge International sales vice-president Shanila Baseley said: \u201cClosed-loop recycling is key to achieving high sustainability standards.<\/p>\n

\u201cOur Borcycle C portfolio, based on chemically recycled plastics, enables food-contact applications such as these reusable cups, even for highly demanding everyday uses.\u201d<\/p>\n

In December 2025,\u00a0Borouge\u00a0and Borealis\u00a0introduced\u00a0Recleo<\/a>, a global brand for mechanically recycled polyolefins.\u00a0<\/p>\n

The brand combines post-industrial and post-consumer recyclates and compounds in one portfolio.<\/p>\n

<\/p>\n

<\/p>\n

\n