\n
<\/p>\n
At this year\u2019s Global Pouch Forum<\/a>, Rodrigo Castaneda<\/strong> of TIPA Compostable Packaging and Jared Damman<\/strong> of WildKind Packaging will present a Converter\u2019s Perspective<\/strong> on \u201cConvenience and On-the-Go: Why Compostable Packaging is the Solution.\u201d<\/p>\n With this preview, we aim to provide some context for the May 28 presentation.\u00a0<\/p>\n For decades, the packaging industry has led the way in optimizing product protection and affordability. Today, that same innovative power can be channeled toward mastering sustainable disposal. This evolution is essential for modern consumers who seek brands that deliver on-the-go convenience that matches their active lifestyles, viewing compostability as an ideal companion in this journey.<\/p>\n Flexible packaging is by far the most challenging market segment to address to achieve 100% circularity. Ellen MacArthur Foundation suggests 20% of flexible plastic should be redesigned and switched to compostables.\u00a0<\/p>\n TIPA<\/a> is pioneering the development of novel compostable packaging solutions that target flexible packaging for \u2018on-the-go\u2019 products, from savory snacks in pillow pouches to functional powder beverages in stick packs. For the first time, new technologies present the opportunity to switch to compostables.<\/p>\n Brands like KENCKO<\/a> are an example of a brand connecting its sustainable values to compostable packaging.\u00a0<\/p>\n \u201cWhen we started designing the product, we were seeking a packaging solution that would provide us with all the relevant functional properties to protect our powder, (while we) didn\u2019t want to compromise on environmental stewardship,\u201d says Michele Frenkel, Kencko\u2019s Sr. Director of Product and Innovation<\/strong>. \u201cThat\u2019s when we found a solution that perfectly aligned with our values and needs.\u201d<\/p>\n Rodrigo Castaneda, VP\/GM TIPA North America, says, \u201cTIPA harnesses brands with the ability to balance between their functional needs, vision on sustainability, and consumers\u2019 expectations without compromising on these critical aspects.\u201d \u00a0\u00a0<\/p>\n Recent regulations in the process of implementation are also pointing at compostable packaging as a solution. Six states\u2014including California, Colorado, Maine, Oregon, Minnesota, and Maryland\u2014have already committed to 100% recyclable or compostable packaging by 2032. Meanwhile, EPR<\/a> in select states like California, Washington and Colorado is moving quickly to incentivize compostable packaging via reduced fees. \u00a0<\/p>\n Jared Damman, VP of Product at WildKind Packaging<\/a>, a Texas-based converter that partners with TIPA to bring home-compostable pouches to the market, says, \u201cNew EPR legislation is pulling the hidden costs of conventional plastics into plain sight \u2014 costs that brands, not municipalities, will increasingly own. When that accounting is complete, compostable flexible packaging stops being the premium alternative and starts being the pragmatic one.\u201d<\/p>\n Ultimately, the path to circularity in flexible packaging has reached a definitive inflection point<\/strong> where innovation, consumer demand, and legislation finally converge. By bridging the gap between high-performance functionality and environmental stewardship, TIPA is empowering brands to meet the “on-the-go” demands of modern life without leaving a legacy of waste. As new regulations and EPR fees pull the true costs of conventional plastics into focus, compostable packaging is transitioning from a premium “nice-to-have” to a pragmatic business imperative. The packaging industry is no longer just protecting products\u2014it\u2019s protecting the future by making the sustainable choice the smartest one on the shelf.<\/p>\n To register for Global Pouch Forum and learn more about the event, visit www.packagingstrategies.com\/global-pouch-forum<\/a><\/p>\n<\/div>\n