{"id":13128,"date":"2026-05-05T06:55:00","date_gmt":"2026-05-05T10:55:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13128"},"modified":"2026-05-05T06:55:00","modified_gmt":"2026-05-05T10:55:00","slug":"mirinda-refresh-is-all-smiles-courtesy-of-pepsico-design-innovation","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13128","title":{"rendered":"Mirinda Refresh is All Smiles, Courtesy of PepsiCo Design &amp; Innovation"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Mirinda unveils new visual identity, designed by PepsiCo\u2019s Design and Innovation team.<\/li>\n<li>The new look puts flavor first and is bold, with retro cues, aimed at capturing Gen Z consumers.\u00a0<\/li>\n<\/ul>\n<p>PepsiCo soda brand Mirinda has launched a new global platform called \u201cSmile Please,\u201d along with a refreshed brand identity. The update aims to counteract everyday pressures by \u201csparking joy that creates smiles at first glance.\u201d<\/p>\n<p>The updated branding and packaging, developed in-house by PepsiCo\u2019s<a href=\"https:\/\/design.pepsico.com\/\">Design and Innovation<\/a>\u00a0team, draws on Mirinda\u2019s past, revisiting visual codes from the 60s through the 90s, while also moving from a brand-led identity to one that puts flavor at the forefront.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/mirinda-refresh-is-all-smiles-courtesy-of-pepsico-design-innovation\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mirinda unveils new visual identity, designed by PepsiCo\u2019s Design and Innovation team. The new look puts flavor first and is bold, with retro cues, aimed at capturing Gen Z consumers.\u00a0 PepsiCo soda brand Mirinda has launched a new global platform called \u201cSmile Please,\u201d along with a refreshed brand identity. The update aims to counteract everyday [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[486,608,5904,3305,2523,3479,3594,5905,1052,958,5906,564,3306,5907,429,2961],"class_list":["post-13128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-industry","tag-brand-identity","tag-flavor-first","tag-gen-z-marketing","tag-graphic-design","tag-logo-design","tag-marketing-trends","tag-mirinda","tag-packaging-design","tag-pepsico","tag-pepsico-design-and-innovation","tag-rebrand","tag-retro-design","tag-smile-please","tag-typography","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13128"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13129"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}