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Ferrara’s Jelly Belly<\/a> brand is taking center stage with its new “Bean App\u00e9tit\u201d campaign, a nod to the classic fine-dining phrase. The evolution builds on Jelly Belly\u2019s long-standing legacy of gourmet flavor innovation and the joy it brings to consumers, while also introducing a more modern identity for a new generation, the brand says.<\/p>\n The refreshed brand look launches with new packaging, a redesigned website, and a collection of digital short films that aim to bring Jelly Belly\u2019s flavors to life: Very Cherry, Strawberry Jam, Watermelon, Buttered Popcorn, and Juicy Pear. Each vignette invites playful discovery, inspiring consumers to explore and share the brand\u2019s \u201cwow\u201d flavor experiences, spotlighting how each jelly bean flavor is inspired by its real-life counterpart\u2014from sun-warmed cherries picked at the peak of perfection to a freshly-popped bowl of popcorn, Jelly Belly says.\u00a0<\/p>\n At the heart of its elevated creative platform, Jelly Belly has introduced curated collections featuring consumer-favorite flavors in designed assortments:<\/p>\n \u201cOur \u2018Bean App\u00e9tit\u2019 campaign marks the beginning of a new era for Jelly Belly, celebrating everything that makes the brand a cultural icon,\u201d says Lauren Pezza, Jelly Belly global marketing director at Ferrara Candy Company. \u201cBy leaning into our Signature flavors with thoughtfully curated collections and a refreshed new look, we\u2019re evolving the brand to meet the preferences of younger consumers who crave \u2018wow\u2019 flavor experiences for every mood.\u201d \u00a0\u00a0<\/p>\n The new campaign will span national and customer media, social, influencer, and more.\u00a0<\/p>\n Ferrara\u00a0is on the current Candy Industry<\/em> \u201cGlobal Top 100 Candy Companies\u201d list. Click here<\/a>\u00a0to view the current \u201cGlobal Top 100\u201d rankings.<\/p>\n<\/div>\n\n