As awareness around climate change and grows, brands are increasingly expected to take responsibility for the packaging they put on to the market.\u00a0Today\u2019s consumers are more informed about the environment and many now\u00a0identify\u00a0more with companies that adopt sustainable practices.\u00a0\u00a0<\/h2>\n Plus, with Plastic Packaging Tax and EPR legislation already in play in the UK, businesses needed to\u00a0scrutinise\u00a0their packaging more than ever for to avoid significant costs\u00a0for packaging that\u00a0isn\u2019t\u00a0eco-friendly.\u00a0\u00a0<\/p>\n
Businesses\u00a0need to assess their packaging strategies\u00a0for long-term sustainability and compliance with legislation in mind. Enter custom packaging.\u00a0While you may think custom packaging is more expensive, it can be key to driving cost and environmental efficiencies.\u00a0\u00a0<\/p>\n
In this article,\u00a0we\u2019ll\u00a0review how custom packaging can help you improve your sustainability and\u00a0steps to implement sustainable custom packaging.\u00a0You\u2019ll\u00a0also see a real-life example of how custom packaging helped one of our customers reduce the packaging waste and CO2<\/sub>e.\u00a0\u00a0<\/p>\n\n<\/section>\nHow custom packaging supports\u00a0sustainability\u00a0<\/strong>\u00a0<\/h2>\nOn the face of it, opting for custom packaging can seem like the more expensive choice.\u00a0But packaging\u00a0that\u2019s\u00a0tailored to your product and business needs can ensure\u00a0you\u2019re\u00a0minimising your environmental impact, while protecting your\u00a0profits\u00a0and reputation.\u00a0\u00a0<\/p>\n
If you chose packaging\u00a0that\u2019s\u00a0tailored to your business, it enables you to consider the full life cycle of the packaging. From the material\u00a0it\u2019s\u00a0made from and the design to\u00a0its\u00a0supply chain journey through to end of life, you have control over the process. This allows you to opt for the most sustainable and cost-effective packaging solutions. It also gives you the opportunity to brand it.\u00a0\u00a0<\/p>\n
Packaging\u00a0that\u2019s\u00a0just the right size for your products\u00a0will offer\u00a0optimal\u00a0protection while minimising waste,\u00a0cutting transport CO2<\/sub>e and\u00a0enable more effective recycling.\u00a0\u00a0<\/p>\nThe benefits of sustainable custom packaging\u00a0<\/strong>\u00a0<\/h2>\nWhile\u00a0it\u2019s\u00a0important to focus on the\u00a0reduced environmental impact of sustainable custom packaging, there are plenty of other areas that would also benefit:\u00a0<\/p>\n
\nEnhanced customer experience<\/strong>\u00a0\u2013 Consumers care more about sustainable packaging than ever before. Brands that use sustainable materials and clear disposal instructions will be viewed more positively.\u00a0\u00a0<\/li>\n<\/ul>\n\nCustomer loyalty\u00a0<\/strong>\u2013 If your customers are conscious of value-led business, highlighting your commitment to long-term sustainability will build trust\u00a0<\/li>\n<\/ul>\n\nCost efficiencies \u2013\u00a0<\/strong>Optimised packaging designs will reduce material usage and waste. If your\u00a0packaging solution is appropriately sized,\u00a0you\u2019ll\u00a0also\u00a0benefit\u00a0from reduced carbon emissions during transit.\u00a0\u00a0<\/li>\n<\/ul>\n\nLegislation and regulation\u00a0\u2013\u00a0\u00a0<\/strong>The\u00a0UK has many evolving regulations that focus on packaging and sustainability. Custom packaging allows you to build a solution that will work perfectly for your business and meet any requirements.\u00a0\u00a0<\/li>\n<\/ul>\n
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