{"id":13207,"date":"2026-05-11T09:16:43","date_gmt":"2026-05-11T13:16:43","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13207"},"modified":"2026-05-11T09:16:43","modified_gmt":"2026-05-11T13:16:43","slug":"the-six-pack-that-counts-down-your-beers-so-you-dont-have-to","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13207","title":{"rendered":"The Six-Pack That Counts Down Your Beers So You Don\u2019t Have To"},"content":{"rendered":"


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The low and no alcohol category is one of the fastest-growing spaces in beverage right now, but nobody has done anything quite as conceptually clever as this: a six-pack designed by Leo Design<\/a> in collaboration with Lake of Bays Brewing Co. that counts you down from a Strong Stout at 5% to a non-alcoholic Pale Ale at 0%.\u00a0<\/p>\n

Each can features a number in a massive compressed numeral that fills the entire can surface, starting with a deliberately blurred and soft focus treatment on the higher alcohol cans and gradually sharpening to a crisp edge by the time you reach the zero.\u00a0<\/p>\n

The all-white matte can ground with black typography is stripped of every craft beer category convention, with no illustrations, no color coding, no hop leaf graphics, just pure typographic design and a monochromatic system. This is the complete unity of concept and execution, where every single design decision from the blurred numeral to the minimal palette serves the same idea.\u00a0<\/p>\n