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The bottled water industry is no stranger to silliness. <\/p>\n
Liquid Death<\/a> has made bottled water absurdity their entire brand, and now the company is valued at $1.4 billion. With those brilliant clowns over at Liquid Death as the blueprint, it\u2019s not surprising others would be hornin\u2019 in on this water ridiculousness. The latest to do so is a musician turned \u201cprofessional experimenter\u201d with the moniker @Franke<\/a>, who has just released what he calls the \u201cworld\u2019s first wearable water.\u201d It\u2019s called im Water<\/a>, and it\u2019s deeply unserious.<\/p>\n What does \u201cwearable water\u201d mean, exactly? Well, the bottle\u2019s label doubles as a long, stretchy sticker that serves as a strap for the water bottle. Just peel the label from the corner, and the strap will unspool from the bottle, ready to be slung over your shoulder like a cross-body bag. Franke demonstrates this in the product announcement video below, which he\u2019d been teasing in an elaborate brand roll-out stunt for a few weeks, in which he pretended a \u201cbeverage mega corporation\u201d was trying to prevent him from revealing his \u201cgreatest invention.\u201d <\/p>\n