{"id":13217,"date":"2026-05-12T01:37:43","date_gmt":"2026-05-12T05:37:43","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13217"},"modified":"2026-05-12T01:37:43","modified_gmt":"2026-05-12T05:37:43","slug":"happycentro-turns-italian-stereotypes-into-a-premium-system-for-i-am-italiano-chocolate","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13217","title":{"rendered":"Happycentro Turns Italian Stereotypes into a Premium System for \u2018I Am Italiano\u2019 Chocolate"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Happycentro has created a vibrant packaging system for I am Italiano that honors Italian culture with an ironic twist <\/li>\n<li>The range of 12 unique designs depicts Italian clich\u00e9s, stereotypes, and icons to appeal to both Italians and tourists <\/li>\n<\/ul>\n<p>A new line of chocolate bars from the Italian chocolatier <a href=\"https:\/\/www.sabadi.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabad\u00ec<\/a> has just announced itself as \u201cThe most Italian chocolate\u201d\u2014and its packaging immediately supports such a declarative (and tongue-in-cheek) claim. <a href=\"https:\/\/www.iamitaliano.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">I Am Italiano<\/a> is their newest chocolate bar collection, which simultaneously celebrates Italian culture and light-heartedly plays on Italian stereotypes. The flamboyant packaging design is courtesy of the Italian agency <a href=\"https:\/\/happycentro.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Happycentro<\/a>, which created a system of 12 distinct packs.<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/happycentro-turns-italian-stereotypes-into-a-premium-system-for-i-am-italiano-chocolate\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Happycentro has created a vibrant packaging system for I am Italiano that honors Italian culture with an ironic twist The range of 12 unique designs depicts Italian clich\u00e9s, stereotypes, and icons to appeal to both Italians and tourists A new line of chocolate bars from the Italian chocolatier Sabad\u00ec has just announced itself as \u201cThe [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6005,85,460,3994,6006,4405,281,2523,6007,6008,3160,6009,6010,19,1052,6011,6012,6013,429],"class_list":["post-13217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-andrea-rubele","tag-branding","tag-chocolate-packaging","tag-custom-typeface","tag-federico-galvani","tag-food-beverage","tag-food-packaging","tag-graphic-design","tag-happycentro","tag-i-am-italiano","tag-illustration","tag-italian-culture","tag-mattia-cristini","tag-packaging","tag-packaging-design","tag-postcards","tag-retro-style","tag-sabadi","tag-typography"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13217"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13218"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}