{"id":13228,"date":"2026-05-12T08:40:12","date_gmt":"2026-05-12T12:40:12","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13228"},"modified":"2026-05-12T08:40:12","modified_gmt":"2026-05-12T12:40:12","slug":"mizzicas-italian-cream-liqueur-convinces-a-new-generation-to-stay-for-one-last-drink","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13228","title":{"rendered":"Mizzica\u2019s Italian Cream Liqueur Convinces a New Generation to Stay for One Last Drink"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Cream liqueurs have spent decades weighted down by dusty cues that speak more to your grandmother\u2019s sideboard than to anyone actually excited about after-dinner drinks right now.\u00a0<\/p>\n<p>But, Mizzica, designed by <a href=\"https:\/\/percept.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Percept<\/a>\u00a0, just changed the entire conversation with a bottle that looks like it flew in directly from a Sicilian summer. The ribbed glass bottle form is tactile, referencing the handblown glass tradition of Italian artisan production while making the bottle feel like a small luxury. The diamond-shaped label is distinctive as well, cutting across the center of the bottle at an angle that draws the eye immediately and gives the Mizzica wordmark a contemporary setting. What makes Mizzica most interesting is the complete confidence to treat a traditionally stuffy category as an opportunity for an updated design, creating a crema liqueur that finally looks as good as the Italian tradition it comes from.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/mizzica-percept-italian-cream-liqueur-packaging-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cream liqueurs have spent decades weighted down by dusty cues that speak more to your grandmother\u2019s sideboard than to anyone actually excited about after-dinner drinks right now.\u00a0 But, Mizzica, designed by Percept\u00a0, just changed the entire conversation with a bottle that looks like it flew in directly from a Sicilian summer. The ribbed glass bottle [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6014,6015,6016,6017,6018,6019,6020,3062,6021,3773,3697,6022,6023,6024],"class_list":["post-13228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-after-dinner-drink-branding","tag-australian-spirits-market","tag-contemporary-liqueur-design","tag-crema-liqueur-packaging","tag-italian-cream-liqueur-branding","tag-italian-lifestyle-branding","tag-mizzica-liqueur","tag-packaging-design-inspiration","tag-percept-design","tag-premium-bottle-design","tag-premium-spirits-packaging","tag-ribbed-glass-bottle-design","tag-sicilian-liqueur-branding","tag-spirits-packaging-redesign"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13228"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13229"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}