{"id":13236,"date":"2026-05-12T13:34:00","date_gmt":"2026-05-12T17:34:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13236"},"modified":"2026-05-12T13:34:00","modified_gmt":"2026-05-12T17:34:00","slug":"lovecookies-debuts-sweet-lemon-and-vanilla-flavor","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13236","title":{"rendered":"Love&amp;Cookies debuts Sweet Lemon and Vanilla flavor"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p><a href=\"https:\/\/cookiesilove.com\/\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">Love&amp;Cookies<\/a> has launched its newest ready-to-bake cookie dough SKU, Sweet Lemon &amp; Vanilla, a seasonal, citrus-forward flavor designed to tap into rising demand for brighter, summer-ready profiles.\u00a0<\/p>\n<p>The SKU continues the brand\u2019s focus on delivering bakery-quality cookies at home in under 15 minutes, it says, and is made with real butter, pasture-raised eggs, Non-GMO chocolate, and no seed oils, preservatives, or dyes.<\/p>\n<p>The launch also coincides with a packaging refresh, signaling the brand\u2019s next phase of growth and retail ambition, it notes. In a category often driven by nostalgia, Love&amp;Cookies is leaning into bold, flavor-led design to stand out on the shelf, the brand adds\u2014pairing vibrant colors with more craveable food photography, a larger logo, and simplified naming to aim to improve shopability and better communicate product quality.<\/p>\n<p>According to the company, that strategy is already supporting strong momentum:<\/p>\n<ul type=\"disc\">\n<li>Doors up from 250 to 1,200, now spanning 4,500 TDPs across 23 states<\/li>\n<li>Retail presence in Sprouts, H-E-B, Wegmans, Harris Teeter, and Thrive Market<\/li>\n<li>Velocity up 2.5 times in the past two months<\/li>\n<li>Growing 320% faster than the frozen cookie dough category<\/li>\n<\/ul>\n<hr\/>\n<p><em>Related:\u00a0<\/em><a href=\"https:\/\/www.packagingstrategies.com\/articles\/115715-keebler-expands-revamps-chips-deluxe-cookies\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Keebler expands, revamps Chips Deluxe cookies<\/em><\/a><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/106443-love-and-cookies-debuts-sweet-lemon-and-vanilla-flavor\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Love&amp;Cookies has launched its newest ready-to-bake cookie dough SKU, Sweet Lemon &amp; Vanilla, a seasonal, citrus-forward flavor designed to tap into rising demand for brighter, summer-ready profiles.\u00a0 The SKU continues the brand\u2019s focus on delivering bakery-quality cookies at home in under 15 minutes, it says, and is made with real butter, pasture-raised eggs, Non-GMO chocolate, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[959,6057],"class_list":["post-13236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-innovation","tag-innovative-flavors"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13236"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13237"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}