{"id":13244,"date":"2026-05-13T07:56:00","date_gmt":"2026-05-13T11:56:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13244"},"modified":"2026-05-13T07:56:00","modified_gmt":"2026-05-13T11:56:00","slug":"miller-lite-wants-you-to-trade-in-your-old-soccer-ball-for-one-that-holds-beer","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13244","title":{"rendered":"Miller Lite Wants You To Trade In Your Old Soccer Ball For One That Holds Beer"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Miller Lite\u2019s World Cup campaign features a specially designed soccer ball called the \u201cMatchball.\u201d<\/li>\n<li>The beer brand\u2019s Matchball isn\u2019t meant to kick around with friends. Instead, the oversized ball holds 12 cans of Miller Lite.<\/li>\n<\/ul>\n<p>FIFA\u2019s World Cup is once again upon us, and Miller Lite is the latest beer brand to join in on the soccer celebrations with a specially-designed \u201cMVP Matchball.\u201d<\/p>\n<p>The Miller Lite Matchball is about 1.5 times the size of a regulation ball, with white hexagonal panels and gold pentagonal panels. Since this ball isn\u2019t designed to be kicked around on the pitch during World Cup matches, there are no VAR (Video Assistant Referee) microchips inside.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/miller-lite-wants-you-to-trade-in-your-old-soccer-ball-for-one-that-holds-beer\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miller Lite\u2019s World Cup campaign features a specially designed soccer ball called the \u201cMatchball.\u201d The beer brand\u2019s Matchball isn\u2019t meant to kick around with friends. Instead, the oversized ball holds 12 cans of Miller Lite. FIFA\u2019s World Cup is once again upon us, and Miller Lite is the latest beer brand to join in on [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6058,375,486,4401,6059,570,6060,6061,6062,3076,4922,6063,4007,5089,6064],"class_list":["post-13244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-alcohol","tag-beer","tag-beverage-industry","tag-brand-activation","tag-fifa","tag-limited-edition","tag-matchball","tag-miller-lite","tag-mvp-matchball","tag-product-launch","tag-soccer","tag-soccer-gear","tag-sports-marketing","tag-tailgating","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13244"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13245"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}