{"id":13250,"date":"2026-05-13T08:59:15","date_gmt":"2026-05-13T12:59:15","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13250"},"modified":"2026-05-13T08:59:15","modified_gmt":"2026-05-13T12:59:15","slug":"the-collected-works-goes-cute-and-cozy-for-sooki-sesame-oil","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13250","title":{"rendered":"The Collected Works Goes Cute and Cozy For Sooki Sesame Oil"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Sooki gives sesame oil the counter-worthy brand identity it has always deserved.<\/li>\n<li>A chunky wordmark and  illustrated mascot make this pantry staple impossible to put away.<\/li>\n<\/ul>\n<p>Sesame oil has a way of hiding in pantries, but Sooki, designed by <a href=\"https:\/\/www.thecollectedworks.com\" target=\"_blank\" rel=\"noreferrer noopener\">The Collected Works<\/a>, gave it the kind of brand identity that makes you want to put it front and center on your kitchen counter. <\/p>\n<p>The bottle is clear glass with a natural wood stopper that lets the sesame oil become part of the visual experience. The SOOKI wordmark is set in a wide chunky display typeface and a slightly retro character that honors the family story and the product\u2019s Korean roots without being precious about it. Sooki\u2019s complete confidence in giving a pantry staple a brand identity with personality and cultural specificity makes it the kind of product that earns its place on the counter.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-collected-works-goes-cute-and-cozy-for-sooki-sesame-oil\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sooki gives sesame oil the counter-worthy brand identity it has always deserved. A chunky wordmark and illustrated mascot make this pantry staple impossible to put away. Sesame oil has a way of hiding in pantries, but Sooki, designed by The Collected Works, gave it the kind of brand identity that makes you want to put [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6072,4477,6073,5762,6074,6075,6076,6077,6078,6079,6080,6081,6082,6083,6084],"class_list":["post-13250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-bilingual-packaging-design","tag-contemporary-food-branding","tag-counter-worthy-packaging-design","tag-food-packaging-design-inspiration","tag-illustrated-food-label","tag-korean-food-brand","tag-korean-inspired-illustration","tag-korean-sesame-oil-branding","tag-pantry-staple-branding","tag-premium-cooking-oil-branding","tag-premium-pantry-branding","tag-sesame-oil-packaging-design","tag-sooki-sesame-oil","tag-specialty-food-packaging","tag-the-collected-works-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13250"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10198"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}