{"id":13275,"date":"2026-05-14T08:58:02","date_gmt":"2026-05-14T12:58:02","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13275"},"modified":"2026-05-14T08:58:02","modified_gmt":"2026-05-14T12:58:02","slug":"thats-no-bottle-of-fish-bones-its-mens-haircare","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13275","title":{"rendered":"That\u2019s No Bottle of Fish Bones, It\u2019s Men\u2019s Haircare"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Is men\u2019s grooming finally moving away from performative masculinity and toward something more grounded and authentic? <\/p>\n<p>If it is, it\u2019ll be a slow transition, but Kipper\u2019s designed by <a href=\"https:\/\/www.colab.com.ua\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">co+lab<\/a> points towards a potential cultural shift with the quiet confidence of a brand that has nothing to prove and everything to say.\u00a0<\/p>\n<p>The central illustration of a fish skeleton resembles a woodcut engraving, drawing on a long tradition of port-city working-class iconography and maritime trade imagery that communicates character without a single word of explanation. The geographic coordinates printed on each product, actual latitude and longitude references that ground the brand in specific real places, are a detail that adds narrative depth to every label. Kipper\u2019s leans on commitment to restraint and meaning over spectacle, creating a brand that treats a daily hair routine as an act of quiet self-respect.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/thats-no-bottle-of-fish-bones-its-mens-haircare\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is men\u2019s grooming finally moving away from performative masculinity and toward something more grounded and authentic? If it is, it\u2019ll be a slow transition, but Kipper\u2019s designed by co+lab points towards a potential cultural shift with the quiet confidence of a brand that has nothing to prove and everything to say.\u00a0 The central illustration of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6108,6109,6110,6111,6112,6113,6114,6115,6116,6117,3062,6118,6119,6120,6121],"class_list":["post-13275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-amber-jar-packaging","tag-authentic-grooming-brand","tag-colab-design","tag-hair-care-branding","tag-kippers-grooming","tag-letterpress-typography","tag-maritime-inspired-design","tag-mens-grooming-packaging","tag-mens-hair-products","tag-mens-personal-care-branding","tag-packaging-design-inspiration","tag-port-city-branding","tag-restrained-packaging-design","tag-woodcut-illustration-packaging","tag-working-class-aesthetic-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13275"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13276"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}