{"id":13289,"date":"2026-05-15T00:37:00","date_gmt":"2026-05-15T04:37:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13289"},"modified":"2026-05-15T00:37:00","modified_gmt":"2026-05-15T04:37:00","slug":"cactus-countrys-bad-hambres-refresh-is-burrito-ful-er-beautiful","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13289","title":{"rendered":"Cactus Country\u2019s Bad Hambres Refresh Is Burrito-ful, er, Beautiful"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Frozen burrito brand Bad Hambres recently updated its brand identity after achieving social media virality.<\/li>\n<li>Working with Cactus Country, the Bad Hambres refresh is a refinement of the existing identity that nods to its homegrown Phoenix roots.<\/li>\n<\/ul>\n<p>Arizona is known for some of the best Mexican food north of the border. Done right, something as simple as a bean-and-cheese burrito is deliciously satisfying. Hearty, well-cooked beans, coupled with cheese and salsa, and wrapped in a tortilla, are filling, portable, and a quick fix anytime.<\/p>\n<p>Burrito-obssessed Hank Murphy from the Phoenix valley area started making these bean-and-cheese bombs at home and selling them out of a cooler, a common side hustle. Eventually, Murphy left his corporate job to turn sling burritos full-time, but rather than going door-to-door, he turned to something much more efficient: selling burritos via weekly online drops. Hank soon pitched the idea to his wife, Sam, an entrepreneur and brand designer by trade, and<a href=\"https:\/\/badhambres.com\/\">Bad Hambres<\/a>\u00a0(\u201cBad Hungers\u201d in Spanglish) was born.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/cactus-countrys-bad-hambres-refresh-is-burrito-ful-er-beautiful\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frozen burrito brand Bad Hambres recently updated its brand identity after achieving social media virality. Working with Cactus Country, the Bad Hambres refresh is a refinement of the existing identity that nods to its homegrown Phoenix roots. Arizona is known for some of the best Mexican food north of the border. Done right, something as [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6130,6131,608,4037,5153,421,4149,2951,6132,3447,6133,6134,6135,2062,2523,6136,6137,3479,6138,6139,1619,6140,6141,6142,956,6143,6144,6145,6146,6147,6148,6149,922,3226,2961],"class_list":["post-13289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-az-local-business","tag-bad-hambres","tag-brand-identity","tag-brand-storytelling","tag-cactus-country","tag-consumer-packaged-goods","tag-cpg-design","tag-dieline","tag-direct-to-consumer-food","tag-dtc-brands","tag-food-and-beverage-marketing","tag-food-wrap-design","tag-frozen-burritos","tag-frozen-food-packaging","tag-graphic-design","tag-growth-strategy","tag-heat-sealed-packaging","tag-logo-design","tag-mexican-food-branding","tag-online-drops","tag-package-design","tag-packaging-refresh","tag-phoenix-arizona","tag-phoenix-creative-scene","tag-rebranding","tag-retail-ready-packaging","tag-sam-murphy","tag-social-media-virality","tag-southwest-design","tag-spanglish-brands","tag-subscription-box-design","tag-tiktok-food-trends","tag-unboxing-experience","tag-viral-marketing","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13289"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13290"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}