{"id":13316,"date":"2026-05-18T10:27:39","date_gmt":"2026-05-18T14:27:39","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13316"},"modified":"2026-05-18T10:27:39","modified_gmt":"2026-05-18T14:27:39","slug":"taverns-rtd-hyper-blast-is-fueled-by-vintage-jet-skiing","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13316","title":{"rendered":"Tavern\u2019s RTD Hyper Blast is Fueled By Vintage Jet Skiing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Hyper Blast is a new caffeinated and malt-flavored beverage created by the Brooklyn-based agency Tavern.<\/li>\n<li>Inspired by the jetskiing of yore, Tavern built out an immersive brand universe that includes other jet-ski-inspired entities.<\/li>\n<\/ul>\n<p>Take a look around the world of action and motorsports, and you\u2019ll likely see many Ready-to-Drink (RTD) brands represented, including energy, beer, and flavored malt beverages (FMB), usually as sponsors.<\/p>\n<p>Hyper Blast is an FMB that doesn\u2019t come into the action sports world as a sponsor. Instead, it\u2019s a new brand inspired by the 80s and 90s era of jet skiing (which is perhaps the first time we\u2019ve ever written that). Designed by\u00a0<a href=\"https:\/\/tavern.agency\/\">Tavern<\/a>, Hyper Blast\u2019s brand identity is intentional in its retro vibe, with the studio doing a deep dive into the lore of lake speed demons and their trusty steeds.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/taverns-rtd-hyper-blast-is-fueled-by-vintage-jet-skiing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyper Blast is a new caffeinated and malt-flavored beverage created by the Brooklyn-based agency Tavern. Inspired by the jetskiing of yore, Tavern built out an immersive brand universe that includes other jet-ski-inspired entities. Take a look around the world of action and motorsports, and you\u2019ll likely see many Ready-to-Drink (RTD) brands represented, including energy, beer, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3589,6165,3720,98,608,6166,6167,2523,6168,6169,6170,1052,4498,5028,6171,6172,426,6173],"class_list":["post-13316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-90s-nostalgia","tag-action-sports","tag-beverage-marketing","tag-beverage-packaging","tag-brand-identity","tag-caffeinated-beverage","tag-fmb","tag-graphic-design","tag-hyper-blast","tag-jet-ski-culture","tag-mike-perry","tag-packaging-design","tag-product-design","tag-retro-aesthetic","tag-retro-branding","tag-rtd-drinks","tag-tavern","tag-world-building"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13316"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13317"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}