{"id":13318,"date":"2026-05-18T11:25:52","date_gmt":"2026-05-18T15:25:52","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13318"},"modified":"2026-05-18T11:25:52","modified_gmt":"2026-05-18T15:25:52","slug":"turner-duckworth-looked-to-farmstead-signage-to-redesign-bobs-red-mill","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13318","title":{"rendered":"Turner Duckworth Looked to Farmstead Signage to Redesign Bob\u2019s Red Mill"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Some brands start to fade into the background because they\u2019ve been around for what feels like forever. Legacy, while important, can also start to make things feel invisible. Not because the product has slipped, but because familiarity can create its own kind of blindness.<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><\/figure>\n<p>After nearly five decades on grocery shelves, <a href=\"https:\/\/www.bobsredmill.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bob\u2019s Red Mill <\/a>just got the rebrand it always deserved, and <a href=\"https:\/\/turnerduckworth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Turner Duckworth<\/a> is behind it.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/turner-duckworth-redesigns-bobs-red-mill\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some brands start to fade into the background because they\u2019ve been around for what feels like forever. Legacy, while important, can also start to make things feel invisible. Not because the product has slipped, but because familiarity can create its own kind of blindness. After nearly five decades on grocery shelves, Bob\u2019s Red Mill just [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6174,608,837,85,4149,3994,3614,281,2523,4926,4809,1052,1527,429],"class_list":["post-13318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-bobs-red-mill","tag-brand-identity","tag-brand-redesign","tag-branding","tag-cpg-design","tag-custom-typeface","tag-design-agency","tag-food-packaging","tag-graphic-design","tag-heritage-brands","tag-package-redesign","tag-packaging-design","tag-turner-duckworth","tag-typography"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13318"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13319"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}