{"id":13333,"date":"2026-05-19T08:38:40","date_gmt":"2026-05-19T12:38:40","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13333"},"modified":"2026-05-19T08:38:40","modified_gmt":"2026-05-19T12:38:40","slug":"olipop-launches-the-feel-good-soda-platform-complete-with-a-refreshed-identity-and-sonic-signature","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13333","title":{"rendered":"Olipop Launches \u2018The Feel Good Soda\u2019 Platform, Complete With a Refreshed Identity and Sonic Signature"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Olipop gets a refined new look courtesy of Collins as part of its new creative platform launch<\/li>\n<li>\u201cThe feel good soda\u201d platform also includes a new ad campaign and the brand\u2019s first-ever sonic signature <\/li>\n<\/ul>\n<p>Sometimes a brand comes along that carves out an entirely new category. <a href=\"https:\/\/drinkolipop.com\/collections\/drinks\" target=\"_blank\" rel=\"noreferrer noopener\">Olipop<\/a> did just that with its launch back in 2018, essentially kickstarting the functional soda craze along with Poppi. As pioneers in this space, Olipop is keen on remaining at the top, setting the industry standard for quality and innovation as a feel-good soda.<\/p>\n<p>Not content to rest on their laurels, Olipop has just released a new creative platform called \u201cThe feel good soda,\u201d featuring a new visual identity, refreshed packaging, a sonic signature, and a national ad campaign.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/olipop-launches-the-feel-good-soda-platform-complete-with-a-refreshed-identity-and-sonic-signature\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olipop gets a refined new look courtesy of Collins as part of its new creative platform launch \u201cThe feel good soda\u201d platform also includes a new ad campaign and the brand\u2019s first-ever sonic signature Sometimes a brand comes along that carves out an entirely new category. Olipop did just that with its launch back in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6206,4399,486,98,608,3155,1177,6207,2952,968,450,564,6208,6209,6210,2961],"class_list":["post-13333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-1970s-design-style","tag-ad-campaign","tag-beverage-industry","tag-beverage-packaging","tag-brand-identity","tag-can-design","tag-cpg","tag-functional-soda","tag-label-design","tag-olipop","tag-packaging-redesign","tag-rebrand","tag-sonic-branding","tag-sonic-signature","tag-the-feel-good-soda","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13333"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13334"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}